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“The need to mitigate IT security risks will drive the endpoint security market”
The endpoint security market size is estimated to grow from USD 11.62 billion in 2015 to USD 17.38 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 8.4% from 2015 to 2020. The endpoint security market is driven by factors, such as the need to mitigate IT security risks, growing Bring Your Own Device (BYOD) trends among organization, and increase in the frequency of internal threats.

“Endpoint device control to gain maximum traction during the forecast period”
The anti-virus solutions is estimated to contribute the largest market share duing the forecast period. Furthermore, due to rise in demand for mobile and tablet security solutions, endpoint device control is expected to gain traction and would grow at the highest CAGR in the next five years. The endpoint security market is also projected to witness growth in the BFSI, healthcare, and IT and Telecom verticals, with government and defense vertical contributing the largest market share during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is as follows:
- By Company Type: Tier 1 – 55 %, Tier 2 – 20% and Tier 3 – 25%
- By Designation: C level – 60%, Director level – 25%, Others – 15%
- By Region: North America – 10%, Europe – 20%, APAC – 40%, RoW – 30%

Due to rise in the demand for integrated endpoint security solutions and increasing adoption of cloud-based security solutions, the endpoint security market finds huge opportunity to proliferate in the next five years.

The various key endpoint security vendors profiled in the report are as follows:
1. Symantec
2. Intel Security
3. Trend Micro
4. AVG Technologies
5. Sophos
6. Kaspersky Labs
7. F-Secure
8. ESET
9. Panda Security
10. Bitdefender

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the endpoint security market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, newproduct develpoments, partnerships, mergers and acquisitions.

Table Of Contents

Endpoint Security Market by Solution, Service, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.1.2.1 Key industry insights 19
2.1.2.2 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL ENDPOINT SECURITY MARKET 29
4.2 ENDPOINT SECURITY MARKET, BY COMPONENT 29
4.3 ENDPOINT SECURITY GLOBAL MARKET 30
4.4 LIFECYCLE ANALYSIS, BY REGION 2015 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET EVOLUTION 33
5.3 MARKET SEGMENTATION 34
5.3.1 BY SOLUTION 34
5.3.2 BY SERVICE 35
5.3.3 BY DEPLOYMENT TYPE 35
5.3.4 BY ORGANIZATION SIZE 35
5.3.5 BY VERTICAL 36
5.3.6 BY REGION 36
5.4 MARKET DYNAMICS 37
5.4.1 DRIVERS 37
5.4.1.1 Need to mitigate IT security risks 37
5.4.1.2 Growing BYOD trends among organizations 38
5.4.1.3 Increase in frequency of endpoint attacks 38
5.4.2 RESTRAINTS 38
5.4.2.1 Availability of free competitive endpoint security solutions 38
5.4.2.2 Lack of knowledge about internal threats 39
5.4.3 OPPORTUNITIES 39
5.4.3.1 Rise in demand for integrated endpoint security solutions 39
5.4.3.2 Increase in adoption of cloud-based security solutions 39
5.4.4 CHALLENGES 40
5.4.4.1 Addressing the complexity of advanced threats 40
5.4.4.2 Dynamic IT infrastructure 40
5.5 REGULATORY IMPLICATIONS 41
5.6 INNOVATION SPOTLIGHT 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 STRATEGIC BENCHMARKING 43
6.3.1 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 43
6.4 DEMAND OVERVIEW 44
7 ENDPOINT SECURITY MARKET ANALYSIS, BY SOLUTION 46
7.1 INTRODUCTION 47
7.2 ANTI-VIRUS 48
7.3 ANTI-SPYWARE/ANTI-MALWARE 49
7.4 FIREWALL 49
7.5 ENDPOINT DEVICE CONTROL 50
7.6 INTRUSION PREVENTION 51
7.7 ENDPOINT APPLICATION CONTROL 51
7.8 OTHERS 52

8 ENDPOINT SECURITY MARKET ANALYSIS, BY SERVICE 53
8.1 INTRODUCTION 54
8.2 MANAGED SERVICES 55
8.3 TRAINING AND SUPPORT 55
8.4 CONSULTING 56
9 ENDPOINT SECURITY MARKET ANALYSIS, BY DEPLOYMENT TYPE 58
9.1 INTRODUCTION 59
9.2 CLOUD 60
9.3 ON-PREMISES 60
10 ENDPOINT SECURITY MARKET ANALYSIS, BY ORGANIZATION SIZE 62
10.1 INTRODUCTION 63
10.2 SMALL AND MEDIUM BUSINESSES (SMBS) 64
10.3 ENTERPRISES 64
11 ENDPOINT SECURITY MARKET ANALYSIS, BY VERTICAL 66
11.1 INTRODUCTION 67
11.2 GOVERNMENT AND DEFENSE 68
11.3 BFSI 69
11.4 IT AND TELECOM 69
11.5 HEALTHCARE 70
11.6 CONSUMER GOODS AND RETAIL 71
11.7 TRANSPORTATION 72
11.8 ENERGY AND UTILITIES 72
11.9 MANUFACTURING 73
11.10 EDUCATION 74
11.11 OTHERS 74
12 GEOGRAPHIC ANALYSIS 76
12.1 INTRODUCTION 77
12.2 NORTH AMERICA 79
12.3 EUROPE 82
12.4 ASIA-PACIFIC (APAC) 85
12.5 MIDDLE EAST AND AFRICA (MEA) 89
12.6 LATIN AMERICA 92
13 COMPETITIVE LANDSCAPE 96
13.1 OVERVIEW 96
13.2 COMPETITIVE SITUATION AND TRENDS 97
13.2.1 NEW PRODUCT LAUNCHES 98
13.2.2 MERGERS AND ACQUISITIONS 99
13.2.3 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURE 100
13.2.4 BUSINESS EXPANSIONS 100
14 COMPANY PROFILES 102
(Overview, Products and Services, Strategies and Insights, Developments and MnM View)*
14.1 INTRODUCTION 102
14.2 SYMANTEC CORPORATION 103
14.3 INTEL SECURITY (MCAFEE) 106
14.4 TREND MICRO INCORPORATED 109
14.5 AVG TECHNOLOGIES 112
14.6 SOPHOS LTD 115
14.7 KASPERSKY LABS 117
14.8 F-SECURE 118
14.9 ESET 120
14.10 PANDA SECURITY 121
14.11 BITDEFENDER 122
*Details on Overview, Products and Services, Strategies and Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX 123
15.1 INDUSTRY EXPERTS 123
15.2 DISCUSSION GUIDE 124
15.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 128
15.4 AVAILABLE CUSTOMIZATIONS 129
15.5 RELATED REPORTS 130


LIST OF TABLES

TABLE 1 ENDPOINT SECURITY MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 25
TABLE 2 ENDPOINT SECURITY MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 25
TABLE 3 DRIVERS: IMPACT ANALYSIS 38
TABLE 4 RESTRAINTS: IMPACT ANALYSIS 39
TABLE 5 OPPORTUNITIES: IMPACT ANALYSIS 40
TABLE 6 CHALLENGES: IMPACT ANALYSIS 40
TABLE 7 INNOVATION SPOTLIGHT: LATEST ENDPOINT SECURITY INNOVATIONS 41
TABLE 8 ENDPOINT SECURITY MARKET SIZE, BY SOLUTIONS, 2013-2020 (USD MILLION) 47
TABLE 9 ANTI-VIRUS: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 48
TABLE 10 ANTI-SPYWARE/ANTI-MALWARE: ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 49
TABLE 11 FIREWALL: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 50
TABLE 12 ENDPOINT DEVICE CONTROL: ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 50
TABLE 13 INTRUSION PREVENTION: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 51
TABLE 14 ENDPOINT APPLICATION CONTROL: ENDPOINT SECURITY MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 52
TABLE 15 OTHERS: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 52
TABLE 16 ENDPOINT SECURITY MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 54
TABLE 17 MANAGED SERVICES: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 18 TRAINING AND SUPPORT: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 56
TABLE 19 CONSULTING: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 20 ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2013-2020 (USD MILLION) 59
TABLE 21 CLOUD: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 60
TABLE 22 ON-PREMISES: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 61
TABLE 23 ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 63
TABLE 24 SMBS: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 25 ENTERPRISES: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 65
TABLE 26 ENDPOINT SECURITY MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION 67
TABLE 27 GOVERNMENT AND DEFENSE: ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 28 BFSI : ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 29 IT AND TELECOM: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 30 HEALTHCARE: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 31 CONSUMER GOODS AND RETAIL: ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 32 TRANSPORTATION: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 72
TABLE 33 ENERGY AND UTILITIES: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 34 MANUFACTURING: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 35 EDUCATION: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 74
TABLE 36 OTHERS: ENDPOINT SECURITY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 74
TABLE 37 ENDPOINT SECURITY MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 38 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 80
TABLE 39 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 80
TABLE 40 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 81
TABLE 41 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION) 81
TABLE 42 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 81
TABLE 43 NORTH AMERICA: ENDPOINT SECURITY MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 82
TABLE 44 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 83
TABLE 45 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 83
TABLE 46 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 84
TABLE 47 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2013-2020 (USD MILLION) 84
TABLE 48 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 84
TABLE 49 EUROPE: ENDPOINT SECURITY MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 85
TABLE 50 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 87
TABLE 51 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 87
TABLE 52 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 88
TABLE 53 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE,
2013-2020 (USD MILLION) 88
TABLE 54 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 88
TABLE 55 ASIA-PACIFIC: ENDPOINT SECURITY MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 89
TABLE 56 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 90
TABLE 57 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 90
TABLE 58 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 91
TABLE 59 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION) 91
TABLE 60 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 91
TABLE 61 MIDDLE EAST AND AFRICA: ENDPOINT SECURITY MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 92
TABLE 62 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 92
TABLE 63 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 64 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 93
TABLE 65 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION) 94
TABLE 66 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 94
TABLE 67 LATIN AMERICA: ENDPOINT SECURITY MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 95
TABLE 68 NEW PRODUCT LAUNCHES, 2011-2015 98
TABLE 69 MERGERS AND ACQUISITIONS, 2010-2014 99
TABLE 70 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2015 100
TABLE 71 BUSINESS EXPANSIONS, 2010-2014 100


LIST OF FIGURES

FIGURE 1 GLOBAL ENDPOINT SECURITY MARKET: RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 ENDPOINT SECURITY SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 25
FIGURE 7 ENDPOINT DEVICE CONTROL SOLUTIONS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 26
FIGURE 8 TRAINING AND SUPPORT SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 9 CLOUD DEPLOYMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 10 SMBS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 27
FIGURE 11 BFSI SECTOR TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 28
FIGURE 12 NORTH AMERICA EXPECTED TO HOLD THE LARGEST SHARE OF THE ENDPOINT SECURITY MARKET IN 2015 28
FIGURE 13 THE NEED TO MITIGATE IT SECURITY RISKS EXPECTED TO BOOST THE ENDPOINT SECURITY MARKET 29
FIGURE 14 SERVICES MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 15 ANTI-VIRUS TO HOLD THE LARGEST SHARE OF THE ENDPOINT SECURITY MARKET AMONG SOLUTIONS 30
FIGURE 16 ASIA-PACIFIC HAS IMMENSE OPPORTUNITIES FOR THE GROWTH OF THE ENDPOINT SECURITY MARKET 31
FIGURE 17 EVOLUTION OF THE ENDPOINT SECURITY MARKET 34
FIGURE 18 ENDPOINT SECURITY MARKET, BY SOLUTION 34
FIGURE 19 ENDPOINT SECURITY MARKET, BY SERVICE 35
FIGURE 20 ENDPOINT SECURITY MARKET, BY DEPLOYMENT TYPE 35
FIGURE 21 ENDPOINT SECURITY MARKET, BY ORGANIZATION SIZE 35
FIGURE 22 ENDPOINT SECURITY MARKET, BY VERTICAL 36
FIGURE 23 ENDPOINT SECURITY MARKET, BY REGION 36
FIGURE 24 ENDPOINT SECURITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 37
FIGURE 25 ENDPOINT SECURITY MARKET: VALUE CHAIN 43
FIGURE 26 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 44
FIGURE 27 DEMAND OVERVIEW: NUMBER OF CYBER ATTACKS, BY TOP VERTICAL, OCTOBER 2014 - OCTOBER 2015 45
FIGURE 28 ENDPOINT DEVICE CONTROL EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 47
FIGURE 29 TRAINING AND SUPPORT SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 30 CLOUD-BASED DEPLOYMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 59
FIGURE 31 SMBS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 32 BFSI VERTICAL EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 33 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN THE GLOBAL ENDPOINT SECURITY MARKET DURING THE FORECAST PERIOD 77
FIGURE 34 REGIONAL SNAPSHOT: ASIA-PACIFIC IS THE EMERGING REGION IN THE ENDPOINT SECURITY MARKET 78
FIGURE 35 NORTH AMERICA MARKET SNAPSHOT: PRESENCE OF KEY ENDPOINT SECURITY VENDORS IS A MAJOR FACTOR CONTRIBUTING TOWARDS THE GROWTH OF THE ENDPOINT SECURITY MARKET 79
FIGURE 36 ASIA-PACIFIC MARKET SNAPSHOT: RISING DEMAND FROM END USERS IS A MAJOR FACTOR CONTRIBUTING TOWARDS THE GROWTH OF THE ENDPOINT SECURITY MARKET 86
FIGURE 37 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY FROM 2011 TO 2015 96
FIGURE 38 AVG TECHNOLOGIES SUCCESS FACTORS GREW AT THE HIGHEST RATE BETWEEN 2012 AND 2014 97
FIGURE 39 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS 97
FIGURE 40 MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF NEW PRODUCT LAUNCHES HAVE FUELLED THE GROWTH FROM 2012 TO 2015 101
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP PLAYERS 102
FIGURE 42 SYMANTEC CORPORATION: COMPANY SNAPSHOT 103
FIGURE 43 SYMANTEC CORPORATION: SWOT ANALYSIS 105
FIGURE 44 INTEL SECURITY: COMPANY SNAPSHOT 106
FIGURE 45 INTEL SECURITY: SWOT ANALYSIS 108
FIGURE 46 TREND MICRO INCORPORATED: COMPANY SNAPSHOT 109
FIGURE 47 TREND MICRO INCORPORATED: SWOT ANALYSIS 111
FIGURE 48 AVG TECHNOLOGIES : COMPANY SNAPSHOT 112
FIGURE 49 AVG TECHNOLOGIES.: SWOT ANALYSIS 114
FIGURE 50 SOPHOS LTD: SWOT ANALYSIS 116
FIGURE 51 F-SECURE: COMPANY SNAPSHOT 118

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