1. Market Research
  2. > Telecom Market Trends
  3. > Analysis of the European Hosted IP Telephony and UCC Services Market

Businesses Embrace the Cloud for Greater Flexibility

The rapidly growing European hosted Internet protocol (IP) and unified communications and collaboration (UCC) services market is creating opportunities for both European and international providers delivering compelling next-generation solutions. The study discusses factors that are impacting growth opportunities in the European hosted IP telephony and UCC services market. It provides market size projections in terms of installed users and revenues. The study also includes service provider positioning and market share assessment. This analysis can provide market participants with valuable insights on how to better compete in this rapidly evolving market.

Key Findings
- The rapidly growing European hosted Internet protocol (IP) and unified communications and collaboration (UCC) services market is creating opportunities for both European and international providers delivering compelling next-generation solutions.
- In 2014, the market grew by percent in terms of installed users and percent in terms of service provider revenue. It is expected to grow at percent in terms of users and percent in terms of revenue from 2014 to 2021.
- The early adopters of hosted IP telephony and UCC services in Europe are primarily small and medium-size businesses (SMBs) as they typically have more limited budgets, IT staff and expertise required to deploy and manage advanced communications solutions on the premises.
- With the advent of multi-instance architectures based on private branch exchange (PBX) technologies, hosted communications are steadily gaining traction among larger organizations looking for greater
security and the flexibility to customize and integrate their communications solutions with business tools.
- The majority of the activated service bundles include PBX functionality and voice/unified messaging. With the exception of a few service offerings specifically focused on mobile users, only a small
percentage of installed users have deployed advanced mobility. Presence and instant messaging (IM), conferencing and contact center attach rates are relatively low.
- Going forward, fixed-mobile convergence (FMC) and mobile UC clients, which are currently a key differentiator and a competitive advantage for certain service providers, will become table stakes in
customer evaluation of hosted solutions and providers.
- Market penetration and growth rates by country and sub-region have thus far been determined mostly by the availability of compelling solutions. In the future, specific demand characteristics will shape the
growth curve in each European market.
- Germany, France and the UK (GFU) combined held the largest share of installed users in 2014, followed by Spain and Italy.
- Most of the European incumbent carriers have launched hosted IP telephony and UCC services. However, few of them have been effective in marketing their next-generation solutions and gaining a
significant market share.
- Vodafone has been most successful among competitors with its One Net service offerings which held percent share of installed users in 2014. BT held second place with its service offerings based on
platforms by multiple vendors including BroadSoft, Cisco, and GENBAND.
- Other leading hosted IP telephony and UCC services providers in Europe in 2014 included: Gamma (UK); Elisa Telecom (Finland); Hrvatski Telecom (Croatia); KPN (Netherlands); Netia (Poland); RoutIT
(Netherlands); SFR (France): TDC (Denmark); Telefonica (multiple countries); Telenor (Nordics); T-Mobile (Netherlands); TO2 (Czech Republic); and Verizon (multiple countries).
- One of the key success factors for service providers in Europe is access to an effective partner channel. Most providers sell hosted IP telephony and UCC services through partners, which include value-added
resellers (VARs), systems integrators (SIs), IT consultants and others.
- Over the next six years, service providers with a larger footprint, a greater number of channel partners, reliable networks, and the ability to deliver more advanced capabilities such as mobility, IM and
presence, conferencing and contact center will be most successful.
- In the future, greater incumbent carrier focus on next-generation services, as well as mergers and acquisition among smaller providers, will help improve the industry’s overall health and increase the
concentration of power in the European market.

Table Of Contents

Analysis of the European Hosted IP Telephony and UCC Services Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Market Definitions
Key Questions This Study Will Answer
Market Overview—Market Readiness
Market Overview—Hosted IP Telephony and UCC Services Ecosystem
Market Overview—Distribution Channels
Market Distribution Channels Discussion
Channel SWOT Analysis

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET

External Challenges: Drivers and Restraints—Total Hosted IP Telephony and UCC Services Market
Market Drivers
Primary Drivers for IT Investments
Major Challenges Facing IT
Attitudes toward Use of Cloud Computing/Hosted Communications
Satisfaction with Cloud Computing Use by Company Size
Satisfaction with Cloud Computing Use by Vertical
Market Restraints
Attitudes Toward Cloud Computing by Non Users

4. FORECASTS AND TRENDS—TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET

Forecasts and Trends—Total Hosted IP Telephony and UCC Services Market
Forecast Assumptions
Installed Base and Revenue Forecast
Installed Users and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion

5. DEMAND ANALYSIS—TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET

Demand Analysis—Total Hosted IP Telephony and UCC Services Market
Demand Analysis
Demand Analysis Discussion
IT eployment in the Cloud
Current Deployment of IT in the Cloud
Current Deployment of IT in the Cloud by Vertical

6. COUNTRY AND SUB-REGION ANALYSIS— TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET

Country and Sub-region Analysis— Total Hosted IP Telephony and UCC Services Market
Installed Users by Region
Germany, France and the UK
Italy and Spain
Belgium, Netherlands and Luxembourg
The Nordics
The Rest of Western Europe
Central and Eastern Europe

7. MARKET SHARE AND COMPETITIVE ANALYSIS— TOTAL HOSTED IP TELEPHONY AND UCC SERVICES MARKET

Market Share and Competitive Analysis— Total Hosted IP Telephony and UCC Services Market
Market Share
Competitive Environment
Select Providers and Platform Vendors
Competitive Factors and Assessment
Criteria When Selecting a Cloud Provider
Criteria When Selecting a Cloud Provider by Company Size
Criteria When Selecting a Cloud Provider by Vertical

8. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications
Impact of Mega Trends on the European Hosted IP Telephony and UCC Services Market
BYOD Policy and Enforcement
Impact of Mega Trends on the European Hosted IP Telephony and UCC Services Market
Distribution of Worker Types by Industry
Mega Trend Impact on the European Hosted IP Telephony and UCC Services Market

9. THE LAST WORD

The Last Word
The Last Word—Predictions
The Last Word—Recommendations to IT Decision Makers
The Last Word—Recommendations to Providers
Legal Disclaimer

10. APPENDIX

Appendix
Market Engineering Methodology
Market Engineering Measurements
Additional Sources of Information on Hosted IP Telephony and UCC Services Market
List of Companies Included in “Others”
Partial List of Companies Interviewed

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Fixed Communications Market Outlook to 2020: Volume and Revenue Analytics of Service Adoption and Access Lines

Global Fixed Communications Market Outlook to 2020: Volume and Revenue Analytics of Service Adoption and Access Lines

  • $ 19995
  • Industry report
  • September 2016
  • by Pyramid Research

Summary Pyramid Research report "Global Fixed Communications Market Outlook to 2020: Volume and Revenue Analytics of Service Adoption and Access Lines" is built using extensive market research carried ...

Global Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

Global Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues

  • $ 19995
  • Industry report
  • August 2016
  • by Pyramid Research

Summary Pyramid Research report Global Mobile Services Market (Volume and Revenue Analytics) to 2020: Review of Mobile Subscriptions Segmentation, Usage, ARPS, Churn and Overall Revenues built using extensive ...

Global Pay TV Market to 2020: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues

Global Pay TV Market to 2020: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues

  • $ 14995
  • Industry report
  • August 2016
  • by Pyramid Research

Summary Pyramid Research report "Global Pay TV Market to 2020: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues" is built using extensive market research ...

Cancer At Bio: Analytical Tool

August 2016 $ 14914

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.