1. Market Research
  2. > Wireless Technology
  3. > Internet Of Things Market Trends
  4. > The Smart Home: A Growing Fifth-Play Opportunity for Operators

The Smart Home: A Growing Fifth-Play Opportunity for Operators

  • December 2015
  • -
  • GlobalData
  • -
  • 55 pages

Summary

Table of Contents

Search Inside

Summary
The global smart home market is growing exponentially, attracting an array of service providers, including technology giants and startups to major media players, device makers, big-box retailers, home improvement companies, utilities and telecom network operator. Government mandates and initiatives in addition to the ongoing technology innovations coupled with increased attention paid to conservation- are the major factors contributing in making smart home a place with a bright future. Focus on sustainability, increasing awareness amongst the consumers with regards to energy consumption and regulatory mandates on energy conservation continue to drive smart home adoption trend globally. While adoption is increasing in countries where governments actively support faster broadband services, especially fiber to the home, the costs associated with new equipment, installation and ongoing maintenance are significant deterrents to home automation.

Key Findings
- Government mandates and initiatives, ongoing technology innovation and the intense attention paid to conservation all contribute to giving the smart home a bright future.

- The smart home is an attractive opportunity for network operators, thanks to their unique billing relationships and network connections into the home.

- Telcos can improve the value proposition of home automation by implementing a multi-play OTT strategy that offers a range of capabilities, such as security, energy and appliance control.

- Partnerships with companies from different industries are key to ensuring the role of operators in smart home functionality.

- The market is at a fork in the road, going either toward an open ecosystem with heterogeneous devices or toward proprietary platforms that control all device access.

Synopsis
The Smart Home: A Growing Fifth-Play Opportunity for Operators,' a Research Report by Pyramid Research, analyzes the smart home strategies of leading network operators in a number of markets across the globe, focusing on their roles in the value chain. It discusses the elements of smart home services, the participants in the ecosystem and a number of smart home strategies available to operators. Attention is paid throughout to the key challenges operators face, including the need for device standardization and interoperability.

The report is organized as follows:

- Introduction: Providing a thorough overview of the smart home market, this section looks at the long-term evolution of the market, the types of services available as well as the main adoption drivers and barriers.

- The smart home ecosystem: This section examines the value chain and the roles of the various types of participants, from broadband providers to device manufacturers, utilities and home security platform providers.

- Telco positioning strategies and marketing opportunities: This section analyzes a number of approaches operators can take to gain competitive advantage in the connected home, including white-labeling, support services, bundling and OTT services.

- Key takeaways: This section whittles down the report into a number of actionable bullet points.

- Case studies: This section analyzes four smart home programs by operators: ATandT's Digital Life platform in the US, Orange's Homelive in France, HKT's Smart Living in Hong Kong and Rogers Communications' Smart Home Monitoring in Canada.

Reasons To Buy
- Identify the broad barriers to adoption as well as challenges specific to telecom operators in the smart home market.
Assess the role and opportunity of operators in the smart home market and how they can gain competitive advantage over the market's many powerful players.

- Gain information on some of the most valuable experiences by operators in the home automation market, placing them in the context of ongoing market developments and the main technological and competitive challenges.

- The Case studies can be leveraged upon by the operators and cable companies to make informed decisions pertaining to partnering, go-to-market strategies and investments in technologies.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Smart Homes Market - By Technology, Products, Geography, Trends, Forecast - (2017 - 2022)

Global Smart Homes Market - By Technology, Products, Geography, Trends, Forecast - (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The Global Smart Homes market is valued at USD 25.54 billion in 2016 and is expected to reach a value of USD 95.57 billion by the end of 2022, growing at a projected CAGR of 24.6% during the forecast period ...

Global Smart Home Market Analysis & Trends - Industry Forecast to 2025

Global Smart Home Market Analysis & Trends - Industry Forecast to 2025

  • $ 4200
  • Industry report
  • March 2017
  • by Accuray Research LLP

The Global Smart Home Market is poised to grow at a CAGR of around 15.2% over the next decade to reach approximately $186.17 billion by 2025. This industry report analyzes the market estimates and forecasts ...

North America Smart Homes Market - By Technology, Products, Geography, Trends, Forecast - (2017 - 2022)

North America Smart Homes Market - By Technology, Products, Geography, Trends, Forecast - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The North America Smart Homes market is valued at USD XX.XX billion in 2016 and is expected to reach a value of USD XX.XX billion by the end of 2022, growing at a projected CAGR of XX.XX% during the forecast ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.