1. Market Research
  2. > Telecom Market Trends

Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play

  • December 2015
  • 92 pages
  • GlobalData
Report ID: 3467261

Summary

Table of Contents

Search Inside

Summary
Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, especially quadruple-play combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being adopted by operators in order to reach those goals. Countries in emerging regions are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, countries in developed regions such as North America, Western Europe and developed APAC, are focusing on developing value-added services that can integrate with their multiplay offers aiming to provide unique experiences to customers. Value-added services include traditional OTT-video functionalities such as multiscreen, catch-up TV, video-on-demand (VoD), and emerging services such as smart living and connected-home solutions.

Key Findings
- Globally, multiplay services reached 583.7m households in 2015, with Asia Pacific representing 44.8% of the total. With a 2015-2020 CAGR of 5.3%, multiplay services will increase to 757.1m households by year-end 2020.

- The monthly average household spend significantly increased through the adoption of multiplay services, which results in increased ARPS to operators. The average monthly household spend increases by 85.3% from a double-play to a quad-play bundle.

- The migration and roll-out of FTTH/B is well underway in Latin America and emerging APAC, which will facilitate operators in the development of bundled offers built around their broadband proposition.

- Selected operators, mainly from developed markets, have already perceived that they need to integrate value-added services within their multiplay offers in order to enhance the customer experience and increase loyalty.

Synopsis
“Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play”, a Thematic Report by Pyramid Research, provides an executive-level overview of the global multiplay services market today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, based on proprietary data from Pyramid Research's databases.

It provides in-depth analysis of the following:

- Global multiplay services market context; a comparative review on the groundwork of telecom services in order to leverage multiplay services within different regions.

- Multiplay business model and bundling strategy; an analysis of the key business models that operators implemented in order to leverage fixed-mobile convergence, triple and quadruple-play services.

- Market size; a look at the total market size of the global multiplay services markets segmented among regions and with forecast up to 2020.

- Case studies; this section details the key findings regarding competitive analysis, product offering, pricing strategy, and strategic actions that operators are developing to enhance customer experience of multiplay service users.

Reasons To Buy
- This Thematic Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the multiplay services market in Americas, Europe, Africa and Middle East and Asia Pacific based on insights directly from local market players

- The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

- The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging ICT services market.

- The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

- The report brings several case studies that showcase the business model that operators are implementing regarding multiplay services, triple and quadruple-play bundles and fixed-mobile convergence services.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mobile services in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Demand for mobile content services and operators' bundled offers are driving smartphone take-up and will push the smartphone share of handsets up to 39.8% in 2021." The convenience of mobile Internet ...

Western Europe telecoms market: interim forecast update (16 countries) 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Telecoms retail revenue decline in Western Europe will be slower than in previous years, falling at a CAGR of –0.5% between 2016 and 2021." Slower revenue decline in Western Europe is a result of increasing ...

Fixed services in Western Europe: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Despite a decline in overall fixed revenue in Western Europe, fixed broadband and IPTV revenue will grow at a CAGR of 2.5% between 2015 and 2021." Fixed broadband revenue in Western Europe (WE) is expected ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.