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  4. > Massive Open Online Course Market by Platform, Course, Service & by Region - Global Forecast to 2020

The growing demand of reliable online learning technologies is the driving force of Massive Open Online Course (MOOC) market.
The market is estimated to grow from USD 1.83 billion in 2015 to USD 8.50 billion by 2020, at an estimated compound annual growth rate (CAGR) of 36.0%. Adoption of device-based computing, increased connectivity of platform, and emergence of online and collaborative learning and personalization of technology are some of the prominent factors driving the adoption of MOOC platform and services.
Asia-Pacific (APAC) expected to be grow at the highest CAGR for MOOC platform.

XMOOC is estimated to contribute the largest market share for the platform market during the forecast period. Furthermore, due to rise in the education cost, the MOOC platforms are expected to gain traction and would grow at the highest CAGR in the next five years. CMOOC is projected to grow at highest CAGR from 2015 to 2020.Training and support in the service segment is expected to grow at a highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of MOOC market extensive, secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:-
By Designation: - C-level -40%, Director level-30%, and other -30%
By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%
By Region: - North America- 40%), Europe -25%, Asia-Pacific-20%, and Rest of World - 15%
Note: *Others include MOOC managers, marketing managers, and product managers.
Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Big data tools and analytics are increasingly contributing to the increasing popularity of MOOC.
Examination outcomes and assignment grading are made easy with MOOCs because of its online nature, which is otherwise a slow and tedious procedure with traditional data gathering techniques. The records are easily managed with big data tools, giving educators the advantage of real-time data management
Various key players in the MOOC market profiled in the report are Coursera, edX, Instructure, Miriadax, FutureLearn, Udacity, Coursesites, Iversity, Open2Study, and NovoEd.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the MOOC market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across end-users and regions.
2. The report will help stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help in understanding the competitors better and gain more insights to strengthen their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, mergers and acquisitions.

Table Of Contents

Massive Open Online Course Market by Platform, Course, Service and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 12
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 13
1.4 CURRENCY 14
1.5 LIMITATION 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOOC MARKET 29
4.2 MOOC MARKET: TOP THREE COURSES 29
4.3 MOOC MARKET: TOP THREE COURSES AND REGIONS (2015) 30
4.4 GLOBAL MOOC MARKET COURSE, BY REGION (2020) 30
4.5 MOOC REGIONAL MARKET 31
4.6 PRODUCT GROWTH MATRIX 31
4.7 LIFE CYCLE ANALYSIS, BY REGION, 2015 32
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 BY PLATFORM 36
5.3.2 BY COURSE 37
5.3.3 BY SERVICE 37
5.3.4 BY USER TYPE 38
5.3.5 BY REGION 38
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 39
5.4.1.1 Rising cost of education 39
5.4.1.2 Adoption of device-based computing 40
5.4.1.3 Emergence of online and collaborative learning 40
5.4.1.4 Personalization of technology 40
5.4.2 RESTRAINTS 40
5.4.2.1 Difficulty in adoption of server-based computing 40
5.4.2.2 Low completion rate of courses 40
5.4.3 OPPORTUNITIES 41
5.4.3.1 New developments in technology 41
5.4.3.2 Strategic alliances and partnerships 41
5.4.3.3 Ease of deployment 41
5.4.4 CHALLENGES 41
5.4.4.1 Decreased government funding 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PORTER'S FIVE FORCES ANALYSIS 43
6.3.1 THREAT OF NEW ENTRANTS 43
6.3.2 THREAT OF SUBSTITUTES 44
6.3.3 BARGAINING POWER OF SUPPLIERS 44
6.3.4 BARGAINING POWER OF BUYERS 45
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 45
6.4 MOOC STANDARDS AND REGULATIONS 46
6.4.1 INTRODUCTION 46
6.4.2 FAMILY EDUCATIONAL RIGHTS AND PRIVACY ACT (FERPA) 46
6.4.3 GRAMM-LEACH-BLILEY ACT(GLBA) 46
6.4.4 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT(HIPAA) 46
6.4.5 PAYMENT CARD INDUSTRY(PCI) DATA SECURITY STANDARD(DSS) 46
6.5 MOOC LEARNING MODES 47
6.5.1 E-LEARNING 47
6.5.2 MOBILE LEARNING 47


6.6 MOOC SYSTEMS 48
6.6.1 LEARNING MANAGEMENT SYSTEM (LMS) 48
6.6.2 LEARNING CONTENT MANAGEMENT SYSTEM (LCMS) 48
6.6.3 STUDENT INFORMATION SYSTEM (SIS) 48
6.6.4 DOCUMENT MANAGEMENT SYSTEM (DMS) 48
6.6.5 STUDENT RESPONSE SYSTEM (SRS) 48
6.7 INNOVATION SPOTLIGHT 49
7 MOOC MARKET ANALYSIS, BY PLATFORM 50
7.1 INTRODUCTION 51
7.2 XMOOC 52
7.3 CMOOC 54
8 MOOC MARKET ANALYSIS, BY COURSE 56
8.1 INTRODUCTION 57
8.2 HUMANITIES 58
8.3 COMPUTER SCIENCE AND PROGRAMMING 59
8.4 BUSINESS MANAGEMENT 60
8.5 SCIENCE 61
8.6 HEALTH AND MEDICINE 61
8.7 EDUCATION AND TRAINING 62
8.8 ENGINEERING 62
8.9 OTHERS 63
9 MOOC MARKET ANALYSIS, BY SERVICE TYPE 64
9.1 INTRODUCTION 65
9.2 CONSULTING 67
9.3 IMPLEMENTATION 67
9.4 TRAINING AND SUPPORT 68
10 MOOC MARKET ANALYSIS, BY USER TYPE 69
10.1 INTRODUCTION 70
10.2 HIGH SCHOOLS 71
10.3 UNDERGRADUATE 72
10.4 POSTGRADUATE 73
10.5 CORPORATE 74
11 GEOGRAPHIC ANALYSIS 75
11.1 INTRODUCTION 76
11.2 NORTH AMERICA 79
11.2.1 UNITED STATES 81

11.3 EUROPE 84
11.4 ASIA-PACIFIC (APAC) 86
11.5 MIDDLE EAST AND AFRICA (MEA) 90
11.6 LATIN AMERICA 92
12 COMPETITIVE LANDSCAPE 94
12.1 OVERVIEW 94
12.2 END USER LANDSCAPE 95
12.2.1 END USER ANALYSIS 95
12.3 COMPETITIVE SITUATIONS AND TRENDS 96
12.3.1 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 98
12.3.2 NEW PRODUCT LAUNCHES 104
12.3.3 VENTURE CAPITAL FUNDING 105
12.3.4 MERGERS AND ACQUISITIONS 106
13 COMPANY PROFILES 107
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 COURSERA, INC. 107
13.2 EDX, INC. 110
13.3 INSTRUCTURE, INC. 113
13.4 BLACKBOARD, INC. 118
13.5 NOVOED, INC. 121
13.6 IVERSITY, ORG. 123
13.7 OPEN2STUDY 125
13.8 UDACITY, INC. 127
13.9 FUTURELEARN 129
13.10 MIRIADA X 132
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 133
14.1 INSIGHTS FROM INDUSTRY EXPERTS 133
14.2 DISCUSSION GUIDE 134
14.3 AVAILABLE CUSTOMIZATIONS 138
14.4 RELATED REPORTS 139


LIST OF TABLES

TABLE 1 GLOBAL MOOC MARKET SIZE AND GROWTH, 2013-2020 (USD BILLION, Y-O-Y %) 25
TABLE 2 GLOBAL MOOC MARKET SIZE AND GROWTH, BY COMPONENT,
2013-2020 (USD MILLION) 26
TABLE 3 GLOBAL M-LEARNING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 47
TABLE 4 GLOBAL MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 51
TABLE 5 PLATFORMS: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 52
TABLE 6 XMOOC: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 53
TABLE 7 XMOOC: MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 53
TABLE 8 CMOOC: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 54
TABLE 9 CMOOC: MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 55
TABLE 10 GLOBAL MOOC MARKET SIZE, BY COURSE, 2013-2020 (USD MILLION) 57
TABLE 11 HUMANITIES: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 12 COMPUTER SCIENCE AND PROGRAMMING: MOOC MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 59
TABLE 13 BUSINESS MANAGEMENT: MOOC MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 60
TABLE 14 SCIENCE: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 15 HEALTH AND MEDICINE: MOOC MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 16 EDUCATION AND TRAINING: MOOC MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 17 ENGINEERING: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 18 OTHERS: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 19 GLOBAL MOOC MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 65
TABLE 20 SERVICES: MOOC MARKET SIZE, BY REGION 2013-2020 (USD MILLION) 66
TABLE 21 CONSULTING: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 22 IMPLEMENTATION: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 23 TRAINING AND SUPPORT: MOOC MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 24 GLOBAL MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 70
TABLE 25 HIGH SCHOOLS: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 26 HIGH SCHOOLS: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 71
TABLE 27 UNDERGRADUATE: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 72
TABLE 28 UNDERGRADUATE: MOOC MARKET SIZE, BY PLATFORM,
2013-2020 (USD MILLION) 73
TABLE 29 POSTGRADUATE: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 30 POSTGRADUATE: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 73
TABLE 31 CORPORATE: MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 32 CORPORATE: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 74
TABLE 33 GLOBAL MOOC MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 34 NORTH AMERICA: MOOC MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 80
TABLE 35 NORTH AMERICA: MOOC MARKET SIZE, BY PLATFORM,
2013-2020 (USD MILLION) 80
TABLE 36 NORTH AMERICA: MOOC MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 80
TABLE 37 NORTH AMERICA: MOOC MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 81
TABLE 38 NORTH AMERICA: MOOC MARKET SIZE, BY COURSE, 2013-2020 (USD MILLION) 81
TABLE 39 UNITED STATES: MOOC MARKET SIZE, 2013-2020 (USD MILLION) 81
TABLE 40 UNITED STATES: MOOC MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 82
TABLE 41 UNITED STATES: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 82
TABLE 42 UNITED STATES : MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 82
TABLE 43 UNITED STATES: MOOC MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 83
TABLE 44 UNITED STATES: MOOC MARKET SIZE, BY COURSE , 2013-2020 (USD MILLION) 83
TABLE 45 EUROPE: MOOC MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 84
TABLE 46 EUROPE: MOOC PLATFORM MARKET SIZE, BY PLATFORM,
2013-2020 (USD MILLION) 84
TABLE 47 EUROPE: MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 85
TABLE 48 EUROPE: MOOC MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 85
TABLE 49 EUROPE: MOOC MARKET SIZE, BY COURSE, 2013-2020 (USD MILLION) 86
TABLE 50 ASIA-PACIFIC: MOOC MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 88
TABLE 51 ASIA-PACIFIC: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 88
TABLE 52 ASIA-PACIFIC: MOOC MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 88
TABLE 53 ASIA-PACIFIC: MOOC MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 89
TABLE 54 ASIA-PACIFIC: MOOC MARKET SIZE, BY COURSE, 2013-2020 (USD MILLION) 89
TABLE 55 MIDDLE EAST AND AFRICA: MOOC MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 90
TABLE 56 MIDDLE EAST AND AFRICA: MOOC MARKET SIZE, BY PLATFORM,
2013-2020 (USD MILLION) 90
TABLE 57 MIDDLE EAST AND AFRICA: MOOC MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 90
TABLE 58 MIDDLE EAST AND AFRICA: MOOC MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 91
TABLE 59 MIDDLE EAST AND AFRICA: MOOC MARKET SIZE, BY COURSE,
2013-2020 (USD MILLION) 91
TABLE 60 LATIN AMERICA: MOOC MARKET SIZE, BY COMPONENT,
2013-2020 (USD MILLION) 92
TABLE 61 LATIN AMERICA: MOOC MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION) 92
TABLE 62 LATIN AMERICA: MOOC PLATFORM MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 92
TABLE 63 LATIN AMERICA: MOOC MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 93
TABLE 64 LATIN AMERICA: MOOC MARKET SIZE, BY COURSE, 2013-2020 (USD MILLION) 93
TABLE 65 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2015 98
TABLE 66 NEW PRODUCT LAUNCHES, 2012-2015 104
TABLE 67 VC FUNDING, 2012-2015 105
TABLE 68 MERGERS AND ACQUISITIONS, 2012-2015 106


LIST OF FIGURES

FIGURE 1 GLOBAL MOOC MARKET: RESEARCH DESIGN 15
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
FIGURE 5 GLOBAL MOOC MARKET, BY PLATFORM (2015 VS. 2020) 26
FIGURE 6 GLOBAL MOOC MARKET, BY SERVICES (2015 -2020) 27
FIGURE 7 GLOBAL MOOC MARKET, BY COURSE (2015-2020) 27
FIGURE 8 GLOBAL MOOC MARKET SHARE: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015 28
FIGURE 9 EMERGING ECONOMIES WOULD OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE MOOC MARKET DURING THE FORECAST PERIOD 29
FIGURE 10 HUMANITIES,COMPUTER SCIENCE AND PROGRAMMING, AND BUSINESS MANAGEMENT COURSES ARE EXPECTED TO BE THE MAJOR SHARE HOLDERS IN THE MOOC COURSE MARKET DURING THE FORECAST PERIOD 29
FIGURE 11 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE AMONG ALL THE REGIONS IN THE MOOC MARKET 30
FIGURE 12 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SHARE ACROSS MOST COURSES IN 2020 30
FIGURE 13 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 14 MOOC MARKET GROWTH MATRIX, BY COURSE 32
FIGURE 15 EUROPE AND ASIA-PACIFIC ARE EXPECTED TO SHOW EXPONENTIAL GROWTH DURING THE FORECAST PERIOD 32
FIGURE 16 EVOLUTION OF THE MOOC MARKET 36
FIGURE 17 MOOC MARKET SEGMENTATION: BY PLATFORM 36
FIGURE 18 MOOC MARKET SEGMENTATION: BY COURSE 37
FIGURE 19 MOOC MARKET SEGMENTATION: BY SERVICE 37
FIGURE 20 MOOC MARKET SEGMENTATION: BY USER TYPE 38
FIGURE 21 MOOC MARKET SEGMENTATION: BY REGION 38
FIGURE 22 MOOC MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 39
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS 43
FIGURE 24 CMOOC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 25 NORTH AMERICA IS EXPECTED TO DOMINATE THE PLATFORM SEGMENT DURING THE FORECAST PERIOD 52
FIGURE 26 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE FOR XMOOC DURING THE FORECAST PERIOD 53
FIGURE 27 ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR CMOOC DURING THE FORECAST PERIOD 54
FIGURE 28 ENGINEERING COURSE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 29 ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR HUMANITIES COURSES DURING THE FORECAST PERIOD 58
FIGURE 30 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN COMPUTER SCIENCE AND PROGRAMMING DURING THE FORECAST PERIOD 59
FIGURE 31 ASIA-PACIFIC IS EXPECTED TO WITNESS HIGHEST ADOPTION OF BUSINESS MANAGEMENT COURSES DURING THE FORECAST PERIOD 60
FIGURE 32 SCIENCE COURSES ARE EXPECTED TO GROW AT THE HIGHEST CAGR IN ASIA-PACIFIC DURING THE FORECAST PERIOD 61
FIGURE 33 TRAINING AND SUPPORT SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 34 NORTH AMERICA IS EXPECTED TO LEAD IN MOOC SERVICES DURING THE FORECAST PERIOD 66
FIGURE 35 UNDERGRADUATE USER TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 70
FIGURE 36 UNDERGRADUATE USER TYPE IS EXPECTED TO GROW AT THE HIGHEST CAGR IN ASIA-PACIFIC DURING THE FORECAST PERIOD 72
FIGURE 37 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO EMERGE AS A NEW HOTSPOT FOR THE MOOC MARKET IN 2020 76
FIGURE 38 EMERGING NATIONS IN ASIA-PACIFIC ARE BOOSTING THE GROWTH MOOC MARKET DURING THE FORECAST PERIOD 77
FIGURE 39 ASIA-PACIFIC EXPECTED TO BE THE FASTEST-GROWING REGION IN THE MOOC MARKET DURING THE FORECAST PERIOD 77
FIGURE 40 NORTH AMERICA MARKET SNAPSHOT 79
FIGURE 41 CORPORATE USER TYPE IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN EUROPE DURING THE FORECAST PERIOD 84
FIGURE 42 ASIA-PACIFIC MARKET SNAPSHOT 87
FIGURE 43 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND PARTNERSHIPS AS THE KEY GROWTH STRATEGIES DURING 2012-2014 94
FIGURE 44 PRODUCT MIX OF TOP COMPANIES BETWEEN 2012 AND 2015 95
FIGURE 45 MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF MERGERS AND ACQUISITIONS HAVE FUELED THE GROWTH FROM 2012 TO 2015 96
FIGURE 46 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, JOINT VENTURES WERE THE KEY STRATEGIES DURING THE FORECAST PERIOD 97
FIGURE 47 COURSERA, INC.: SWOT ANALYSIS 109
FIGURE 48 EDX, INC.: SWOT ANALYSIS 112
FIGURE 49 INSTRUCTURE, INC.: SWOT ANALYSIS 117
FIGURE 50 BLACKBOARD, INC.: SWOT ANALYSIS 120
FIGURE 51 NOVOED, INC.: SWOT ANALYSIS 122

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