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Summary
In 2014 spend on womenswear will rise by 3.1%, with inflation easing and consumers feeling more confident about spending on discretionary items causing more organic growth to work through over the course of the year. Outfit building, both online and instore, marketing and editorial content will encourage shoppers to 'buy the look', and drive average basket size supporting volume recovery

Key Findings
- Forecasts data up until 2019 to allow you to plan out future strategies in a much more informed manner

- Gives in-depth market data by price segment, providing information on what areas are driving growth in the womenswear market

- Visitor and purchasing statistics for online clothing players allow for benchmarking against rivals, and detail how to improve conversion levels

- Market share data allows you to analyse which rivals are struggling, allowing you to gain a competitive advantage and build a strategy to steal share

Synopsis
The importance of transitional ranges was highlighted in 2013 due to unseasonal weather causing high levels of discounting, so it is essential in 2014 that retailers better showcase their weather-appropriate clothing and footwear, ensuring that they are reactive and are tapping into shopper mind-set.

The premium/luxury share of the womenswear market has nearly doubled in 10 years. Winners in 2013 included House of Fraser, Net a Porter, Ted Baker and Reiss with design detailing, differentiation and shopping experience encouraging consumers to trade up during a period where we are seeing clothing shoppers value quality and service more highly.

As improved disposable incomes allow consumers to increase discretionary spend, average spend per head on womenswear will grow by nearly £200 in the five years to 2019. The 16-24s will gradually have better job prospects, while the UK's ageing population will mean that more women have money to purchase discretionary items for themselves

Reasons To Buy
- What is the size of the online clothing and footwear pureplay market, who are the major players and what threat do they have on the rest of the market?

- Why should womenswear retailers invest in sportswear collections? How should value, midmarket and premium players satisfy consumer demand?

- Which segment of the womenswear market is the fastest growing? Where are the gaps in the market, and which consumers should I be targeting for growth?

- Which retailers are gaining share of the womenswear market, and which are struggling to protect their market share?

- How should retailers protect themselves from unseasonal weather in 2014? Will high levels of discounting continue throughout 2014?

Table Of Contents

Womenswear Retailing in the UK | Verdict Market Report, Verdict Retail
Table of Contents
1 Outlook
1.1 Overview
1.2 Main Conclusions
1.2.1 UK womenswear expenditure to grow 3.9% in 2015, reaching £23.7bn
1.2.2 Women will spend an extra £174 on clothing over the next five years
1.2.3 Discounting still rife in 2014
1.2.4 The value and premium segments grow share of womenswear expenditure
1.2.5 Online pureplays grow their share of the online market
1.2.6 Retailers invest in sportswear ranges for additional growth in 2014
1.2.7 Opportunities to target underserved consumers
1.2.8 Market leaders Arcadia and MandS continue to lose share
2 Recommendations
2.1 Overview
2.2 Maximise Spend Opportunities
2.2.1 Maximise spend opportunities as economy recovers
2.2.2 Online pureplays must build destination appeal to drive visits and loyalty ahead of competitors
2.2.3 Reach out to underserved consumer segments
2.2.4 Invest in sportswear to broaden reach and build basket size
2.2.5 Target new markets outside the UK for future growth
3 Market Size
3.1 Overview
3.2 Market Definition
3.3 Clothing Market Sector Breakdown
3.4 Womenswear
3.4.1 Womenswear spend to reach £23.7bn in 2015
3.4.2 Age segmentation
3.4.3 Subsector performance
3.5 Womenswear Market Segmentation
3.6 Womenswear Spend Per Head
4 Market Forecast
4.1 Overview
4.2 Expenditure Trends
4.2.1 2015
4.2.2 2016/17
5 Channel Shares
5.1 Overview
5.2 Grocers and Home Shopping Specialists are the Winners
5.2.1 Channel summary
6 Market Shares
6.1 Overview
6.2 Womenswear Market Shares
7 Sector Trends
7.1 Overview
7.2 Plus Size Womenswear
7.2.1 Plus size shopper profile and spending habits
7.2.2 Plus size shopping habits by retailer
7.2.3 Womenswear Online Shopper Profile and Journey
7.2.4 Online womenswear market
7.2.5 Female online clothing and footwear shopper
7.2.6 Retailer conversion rates
7.2.7 Womenswear drivers and online shopping journey
7.3 Shopping Habits by Age Segmentation
7.4 Online Pureplays Threaten Multichannel Players
7.4.1 UK online clothing and footwear market reaches £7.6bn in 2014
7.4.2 Amazon and ASOS drive expenditure growth in online pureplay market
7.4.3 Up and coming players steal sales from established retailers
7.4.4 Proliferation of online pureplays in the midmarket results in opportunities in other segments
7.4.5 Being top of mind is imperative for pureplays to sustain growth
7.4.6 Reliance on transactional website ensures on-going investment is crucial
7.5 Opportunities in Sportswear Across all Price Segments
8 Methodology
8.1 Methodology: Outlook
8.1.1 Sales density calculation
8.2 Methodology: Recommendations
8.3 Methodology: Market Size
8.3.1 Market size
8.3.2 Market shares
8.4 Methodology: Market Forecast
8.4.1 Market size
8.4.2 Market forecast
8.5 Methodology: Channel Shares
8.6 Methodology: Market Shares
8.7 Methodology: Sector Trends
8.7.1 Market size
8.7.2 Market shares
9 Appendix
9.1 Appendix: Recommendations
9.1.1 Definitions
9.2 Appendix: Market Size
9.3 Appendix: Market Forecast
9.3.1 Definitions
9.4 Appendix: Channel Shares
9.4.1 Definitions
9.5 Appendix: Market Shares
9.5.1 Definitions
9.6 About Verdict Retail
9.7 Disclaimer

List of Tables
Table 1: Womenswear market definition, 2015
Table 2: Summary of clothing sectors, 2015e
Table 3: Womenswear market value (£m) and growth drivers (%), 2005-15e
Table 4: Womenswear sales breakdown and trends in context of clothing (£m), 2005-15e
Table 5: Womenswear expenditure, inflation, volume and value and share of sector,2015e-20e
Table 6: Women's outerwear expenditure, inflation, volume and value and share of sector,2015e-20e
Table 7: Women's underwear expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 8: Womenswear expenditure (£m) and growth (%), quarterly, 2013-17e
Table 9: UK womenswear channels of distribution expenditure (£m) and share (%), 2013, 2014e and 2019e
Table 10: UK womenswear market shares (%), 2010-15e
Table 11: Net Promoter Scores for plus size shoppers' Top 15 most shopped retailers, 2015
Table 12: Percentage of UK consumers who visited the brand online, and that bought from the retailer online, and the conversion rate of those who then bought (%), 2013

List of Figures
Figure 1: Sector shares of the clothing market (%), 2010 and 2015e
Figure 2: Womenswear expenditure (£bn) and year-on-year change (%), 2005-15e
Figure 3: Womenswear inflation/deflation, volume and value growth (%), 2005-15e
Figure 4: Womenswear expenditure by age group (£m), 2015e
Figure 5: Womenswear positioning map, 2014
Figure 6: Womenswear expenditure breakdown (%), 2004, 2009 and 2014e
Figure 7: Womenswear spend per head (£), 2010-15e
Figure 8: Spend per head on total womenswear, outerwear and underwear (£), 2010 and 2015e
Figure 9: Spend per head (£) by age segmentation, 2015e
Figure 10: Womenswear expenditure (£bn) and year-on-year change (%), 2010-20e
Figure 11: Womenswear sources of growth (%), 2010-20e
Figure 12: Womenswear expenditure growth (%), 2015e-20e
Figure 13: Methods to drive womenswear expenditure in 2015 and beyond
Figure 14: Next's increased fashion offer suitable for a broad audience, 2015
Figure 15: Drivers of spend among female clothing shoppers (%), 2015
Figure 16: Womenswear expenditure by age group (£m), 2015e
Figure 17: Women's outerwear expenditure (£m) and year-on-year change (%), 2010-20e
Figure 18: Women's outerwear sources of growth (%), 2010-20e
Figure 19: Women's outerwear expenditure growth (%), 2015e-20e
Figure 20: Women's underwear expenditure (£m) and year-on-year change (%), 2010-20e
Figure 21: Women's underwear sources of growth (%), 2010-20e
Figure 22: Women's underwear expenditure growth (%), 2015e-20e
Figure 23: Womenswear spend per head (£), 2015e-20e
Figure 24: Spend per head on total womenswear, outerwear and underwear (£), 2015e and 2020e
Figure 25: Spend per head (£) by age segmentation, 2015e
Figure 26: Womenswear sources of growth (%), quarterly, 2013-17e
Figure 27: Womenswear versus clothing and footwear year-on-year change (%), quarterly, 2012-16e
Figure 28: Channel summary, 2014-19e
Figure 29: UK womenswear channel shares (%), 2013, 2014e and 2019e
Figure 30: UK womenswear channel expenditure growth (%), 2019e on 2014
Figure 31: UK womenswear change in channel share (percentage point), 2014-19e
Figure 32: UK womenswear market shares (%), 2015e versus 2014
Figure 33: UK womenswear top 15 - womenswear winners and losers (percentage point), 2015e on 2014
Figure 34: Recommendations to target underserved plus size shoppers, 2015
Figure 35: Female womenswear shoppers by dress size (%), 2015
Figure 36: Penetration of size 18+ women by age and socioeconomic group (%), 2015
Figure 37: Spending habits of plus size shoppers by age, 2015
Figure 38: Favourite leisure activities of plus size shoppers (%), 2015
Figure 39: Plus size womenswear shopper profile vs womenswear shopper profile by age (%), 2015
Figure 40: Plus size womenswear shopper profile vs womenswear shopper profile by socioeconomic group (%), 2015
Figure 41: Perception of plus size choice availability by market segmentation (%), 2015
Figure 42: Preferred type of retailer by plus size consumers when shopping for clothing (%), 2015
Figure 43: Penetration of plus size shoppers by region (%), 2015
Figure 44: Percentage of plus size shoppers who agree that if there was more choice in plus size clothing they would spend more, by region (%), 2015
Figure 45: Where plus size shoppers prefer to buy their clothing (%), 2015
Figure 46: Why plus size shoppers prefer to buy from a retailer's core offer (%), 2015
Figure 47: Benefits to extending a core offer vs investing in a specific plus size range, 2015
Figure 48: Number of options available online in a specific plus size range by retailer, May 2015
Figure 49: ASOS Curve, 2015
Figure 50: Why plus size shoppers prefer to buy from a plus size specialist, 2015
Figure 51: Simply Be flagship store London, 2014
Figure 52: Preferred locations of plus size consumers when shopping for clothing (%), 2015
Figure 53: Characteristics of the online plus size shopper (%), 2015
Figure 54: Reasons why value retailers dominate in catering for plus size shoppers, 2015
Figure 55: Percentage of plus size consumers who bought plus size clothing over the past 12 months by retailer (%), 2015
Figure 56: Percentage of plus size shoppers who buy most of their clothing at each retailer (%), 2015
Figure 57: NPS attribute winners for Top 5 most shopped retailers for plus size clothing, 2015
Figure 58: Characteristics of the UK online womenswear shopper, 2014
Figure 59: Womenswear online clothing expenditure (£m) and year-on-year change (%), 2010-15e
Figure 60: Online share of the UK womenswear market (£bn), 2010-20e
Figure 61: Penetration of female online shoppers who buy clothing and footwear online (%), 2014
Figure 62: Profile of female online clothing and footwear shoppers by age (%), 2014
Figure 63: Profile of female online clothing and footwear shoppers by socioeconomic group (%), 2014
Figure 64: FarFetch's boutique finder, 2015
Figure 65: Top 15 most visited clothing and footwear retailers online by females and their conversion rate (%), 2014
Figure 66: Drivers of female online spend for womenswear (%), 2014
Figure 67: Device usage by females purchasing womenswear online (%), 2014
Figure 68: Most frequently used delivery method for female online womenswear shoppers (%), 2014
Figure 69: Other delivery methods used by female online womenswear shoppers (%), 2014
Figure 70: Return choices for womenswear online purchases (%), 2014
Figure 71: Reasons for returning a womenswear purchase (%), 2014
Figure 72: Womenswear market age segmentation summary, 2014e
Figure 73: Womenswear spend and trends for the 16-24s, 2014e
Figure 74: Womenswear spend and trends for the 25-34s, 2014e
Figure 75: Womenswear spend and trends for the 35-44s, 2014e
Figure 76: Womenswear spend and trends for the 45-54s, 2014e
Figure 77: Womenswear spend and trends for the 55-64s, 2014e
Figure 78: Womenswear spend and trends for the 65+s, 2014e
Figure 79: Online clothing and footwear expenditure (£m), 2014e-19e
Figure 80: Clothing and footwear expenditure through online pureplays (£bn), 2009-19e
Figure 81: Top 10 most visited online clothing and footwear retailers and their conversion rates (%), 2013
Figure 82: Strengths and opportunities for Pretty Little Thing and Daisy Street to grow sales, 2014
Figure 83: Online clothing and footwear positioning map, 2014
Figure 84: OMG Fashion website, February 2014
Figure 85: Net-a-Porter packaging, 2014
Figure 86: Net-a-Porter digital initiatives, February 2014
Figure 87: Boohoo #Dressmas campaign, December 2013
Figure 88: Google search results for 'onesie', February 2014
Figure 89: Features that make a compelling website, February 2014
Figure 90: ASOS delivery options, February 2014
Figure 91: UK sports clothing expenditure (£m), 2014e-19e
Figure 92: HandM ladies' sportswear, 2014
Figure 93: Football-style shirts, 2014
Figure 94: Clothing specialists investing in sportswear, 2014
Figure 95: Jack Wills Josef Craig, 2013
Figure 96: Fashion Week spring 2014 collections, 2013
Figure 97: Stella McCartney for Adidas sports bra, 2014

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