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Online pureplays in UK Clothing and Footwear

  • October 2016
  • -
  • GlobalData
  • -
  • 65 pages

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Summary
The UK online clothing and footwear pureplay market will grow by £2.5bn in the five years to 2021, reaching a 9.8% share of the total clothing and footwear market. Growth via pureplays will be driven by more regular online purchasing, aided by frequent newness, online exclusives and free and convenient delivery - with Amazon, ASOS and Very.co.uk forecast to grow share.

Key Findings
- The online clothing and footwear market is forecast to account for 24.3% of all online retail spend in 2016, making it the largest online sector ahead of electricals and food and grocery.

- Online pureplays will account for 27.8% of the online clothing and footwear market in 2016.

- Stores remain highly influential in the retail sector - especially for younger shoppers, with 80% of 16-34 year olds' spend made via physical stores. This puts online pureplays at a distinct disadvantage, and makes expansion into physical retailing more attractive.

- Shop Direct brand Littlewoods is on the decline with a forecast online pureplay clothing and footwear market share of 6.4% in 2016. With significant overlap in terms of product offer with its sister brand Very.co.uk, Littlewoods has lost relevance and destination status in the UK clothing and footwear market.

- Amazon is the best recognized online pureplay and remains front of mind for online shoppers, being viewed as a trusted brand. However, it has achieved somewhat limited success in clothing and footwear, despite a 57.9% online visitor penetration rate, owing to its focus on other products categories such as electricals, entertainment and homewares.



Synopsis
- An overview on the drivers and inhibitors of the UK online clothing and footwear pureplay market

- Summary of the main issues in the online clothing and footwear pureplay market

- Market size and forecast (2011-21e) for the UK online clothing and footwear market

- Online clothing and footwear market share of total clothing and footwear market

- Online clothing and footwear spend per head

- Market size and forecast (2011, 16e, 21e) for the UK online clothing and footwear pureplay market

- Top 10 most visited online clothing and footwear retailers and conversion rates

- Online clothing and footwear pureplays positioning map

- Online clothing and footwear pureplays life cycle

- Retailer profiles and market shares (for both the online clothing and footwear market and the online clothing and footwear pureplays market) for Amazon, ASOS, boohoo.com, Missguided, Very.co.uk, Littlewoods, and Net-a-Porter.


Reasons To Buy
- Utilize the detailed data and insight on the market to help form an effective growth strategy in the online clothing and footwear pureplays market.

- Learn which physical retailing opportunities to seize and how private label ranges play an important role in the success of standalone stores.

- Understand how to get ahead in the market by investing in delivery and returns.

- Identify the opportunities to grow business in this sector by comparing strategies of the key players in the market and their performance metrics.

- Understand how online clothing and footwear spend per head will change over the coming years, and learn which areas of the market are most lucrative for pureplays to target.

- Understand consumers' views on how the weather impacts their shopping behavior in order to minimize its detrimental impact.




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