Table of Contents
UK Customer Satisfaction Index 2014 for clothing is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
- Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2009-14).
- Includes ratings for price, range, quality, service, convenience, ambience, layout, and facilities. Use these to understand strengths and weaknesses.
- Identifies the biggest CSI winners and losers in clothing this year, highlighting those that pose the greatest threat to your business
Having been in the top three for the past three years, HandM has taken over the top spot from last year's winner John Lewis. HandM's leading score was aided by small gains in four attributes, with the retailer ranking top in ambience and layout. This indicates that its work to revamp stores and improve its instore environment has paid off.
Having ranked seventh last year, Matalan has leapt up to second position this year. Matalan has proved to be a strong all-rounder in the clothing sector, ranking above average for range, price, convenience, ambience and layout, and achieving the second highest score for layout and third highest for price.
Service remains a weak area for discounter TK Maxx, with the retailer recording a negative score, its lowest score in the past six years and the lowest of all the clothing retailers this year. While shoppers are attracted to TK Maxx's offer, more needs to be done to improve customer service - which will drive repeat visits and spending
Reasons To Buy
- What is driving satisfaction for different retailers in clothing? Which retailers have improved the most?
- What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?
- How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?
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