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How Britain Shops 2014 Food and Grocery | Verdict Consumer Report

  • June 2014
  • 41 pages
  • GlobalData
Report ID: 3468661

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Summary
While food and grocery remains the largest, most homogenous and most valuable retail sector in the UK, there is still scope for increased customer penetration as has been proven this year. Increasing flexibility of new formats and the changing shopping habits of UK grocery consumers have meant that more people are shopping for groceries as they adapt to a new way of spending.

Key Findings
- Identify how main players in food and grocery drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration

- Understand which strategies are most effective at driving customer loyalty in food and grocery and justify your own business investments

- Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities

Synopsis
Levels of loyalty amongst all grocery shoppers have increased in 2014, despite only three retailers registering increases in loyalty.

Over half of UK grocer shoppers state that price is the reason they are loyal to a particular grocer rather than another, indicating quite how much pressure consumers continue to find themselves under in 2014

Reasons To Buy
- How has the profile of the consumers shopping at the main food and grocery players changed over the past year and what has caused this?

- What drives consumers to shop for food and grocery at both you and your competitors? What makes them disloyal?

- How many other stores do your shoppers use for food and grocery and what stores are these? Will these be a threat going forward?

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