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Electricals in the UK | Verdict Sector Report

  • August 2015
  • -
  • Verdict Retail
  • -
  • 119 pages

Summary
Incrementally improving economic conditions are having a positive impact on shopper confidence. However, demand for big ticket electrical purchases remains fragile as earnings growth continues to be minimal. The latest games consoles are the stand out opportunity, as tablet demand begins to mature. While long term growth in electrical is coming from improving the omnichannel experience.

Key Findings
- Sector and category forecasts to 2020 to help you plan for future growth in the right areas

- Strategically plan using analysis of key issues that will affect your business over the next 5 years

- Prioritize distribution investment with channel growth rates to 2020, including top seven specialist market share data

Synopsis
Demand for the latest Microsoft Xbox One and Sony PS4 is having a significant impact on the games consoles and software market, with bundle offers and price reductions ensuring demand remains high.

While there are high expectations for wearable technologies, the category is yet to prove its worth to retail, with prices remaining too high, and capabilities, particularly with the battery, putting off shoppers. However, with the Apple iWatch due for release in April, 2015, this could invigorate the market.

Reasons To Buy
- What is the electrical market size and how will it develop over the next five years?

- When will growth return to the sub-categories in electrical and how will they perform over the next five years?

- Which products and events will be driving growth, and which are holding it back?

- What are the key issues that will impede or maximize future growth opportunities?

Table Of Contents

Electricals in the UK | Verdict Sector Report
Table of Contents
1 Outlook
1.1 Overview
1.2 Key Findings
1.2.1 Growth drivers
1.2.2 Growth inhibitors
2 Recommendations
2.1 Overview
2.2 Strategies for Success
2.2.1 Convenience and delivery
2.2.2 Customer service and store environment are essential to reduce the impact of showrooming
2.2.3 Develop clear and appealing online and mobile websites
2.2.4 React to changing product mix
3 Market Size
3.1 Overview
3.2 Market Definition
3.3 Market Overview
3.4 Expenditure by Sub Sector
3.5 Brown Goods: Audio Visual Equipment
3.6 Brown Goods: Games Consoles and Software
3.7 Brown Goods: Photographic and Optical Equipment
3.8 Grey Goods: Information Processing Equipment
3.9 Grey Goods: Fixed and Mobile Phones
3.1 White Goods: Major Household Appliances
3.11 White Goods: Minor Household Appliances
4 Market Forecast
4.1 Overview
4.2 Definitions
4.3 Summary
4.3.1 Summary
4.3.2 Strategies for success
4.4 Electricals Expenditure Forecasts
4.4.1 Improving consumer confidence drives expenditure growth
5 Channel Shares
5.1 Overview
5.2 Channels of Distribution
6 Market Shares
6.1 Overview
6.2 Electricals Specialist Market Shares
7 Sector Trends
7.1 Overview
7.2 Online Shopping is a Threat as Well as an Opportunity
7.3 Manufacturer and Retailer Relationship Changes
7.4 TV Market Threatened but New Tech will Provide Growth
7.5 New Technology Slow to Impact
7.6 Changing Product Mix Through Evolving Channels
8 Methodology
8.1 Methodology: Outlook Market size
8.1.1 Market shares
8.1.2 Sales density calculation
8.2 Methodology: Market Size
8.2.1 Market size
8.2.2 Market shares
8.3 Methodology: Market Forecast
8.4 Methodology: Channel Shares
8.5 Methodology: Market Shares
8.5.1 Market size
8.5.2 Market shares
8.5.3 Sales density calculation
8.6 Methodology: Sector Trends
8.6.1 Market size
8.6.2 Market shares
9 Appendix
9.1 Appendix: Outlook
9.1.1 Electricals expenditure to grow 3.3% in 2014
9.1.2 Improving housing market will boost white goods market
9.1.3 Specialists regaining market share
9.1.4 Ultra-high definition to usurp 3D tech
9.1.5 Showrooming continues to be a major threat to physical stores…
9.1.6 …but suppliers give favourable terms in return for showcasing
9.2 Appendix: Market Size
9.3 Appendix: Market Forecast

List of Tables
Table 1: Electricals market definition, 2014
Table 2: Total consumer expenditure on electrical goods (£m), 2004-14e
Table 3: Audio visual equipment expenditure (£m), 2009-14e
Table 4: Games consoles and software expenditure (£m), 2009-14e
Table 5: Photographic and optical equipment expenditure (£m), 2009-14e
Table 6: Information processing expenditure (£m), 2009-14e
Table 7: Fixed and mobile phones expenditure (£m), 2009-14e
Table 8: Major household appliances expenditure (£m), 2009-14e
Table 9: Minor household appliances expenditure (£m), 2009-14e
Table 10: Electricals market definitions, 2015
Table 11: Electricals expenditure, inflation, volume and value, 2015e-20e
Table 12: Brown goods expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 13: Games consoles and software expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 14: Audio visual equipment expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 15: Photographic and optical equipment expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 16: White goods expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 17: Major household appliances expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 18: Small household appliances expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 19: Grey goods expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 20: Information processing expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 21: Fixed and mobile phones expenditure, inflation, volume and value and share of sector, 2015e-20e
Table 22: Electricals expenditure (£m) and growth (%), quarterly, 2014-17e
Table 23: Brown goods expenditure (£m) and growth (%), quarterly, 2014-17e
Table 24: White goods expenditure (£m) and growth (%), quarterly, 2014-17e
Table 25: Grey goods expenditure (£m) and growth (%), quarterly, 2014-17e
Table 26: Channels of distribution (%), 2013, 2014e and 2019e
Table 27: Electricals specialists summary, 2010, 2015e and 2020e
Table 28: Electricals specialists' sales at current and constant prices (£m), 2010-20e
Table 29: Sources of growth at electricals specialists (%), 2010-20e
Table 30: Electricals specialists' selling space, 2010-20e
Table 31: Electricals specialist retailers market shares (%), 2010-15e
Table 32: Electricals non-specialist retailers market shares (%), 2010-15e

List of Figures
Figure 1: Electricals expenditure (£m), 2004-14e
Figure 2: Price inflation/deflation in total retail and electricals (%), 2004-14e
Figure 3: Electricals market composition (%), 2013 and 2014e
Figure 4: Electricalssubsectorshares(%),2009and2014e
Figure 5: Audio visual goods share of electricals market (%), 2012-14e
Figure 6: Games consoles and software share of electricals market (%), 2012-14e
Figure 7: Photographic and optical equipment share of electricals market (%), 2012-14e
Figure 8: Information processing equipment share of electricals market (%), 2012-14e
Figure 9: Fixed and mobile phones share of electricals market (%), 2012-14e
Figure 10: Major household appliances share of electricals market (%), 2012-14e
Figure 11: Minor household appliances share of electricals market (%), 2012-14e
Figure 12: Electricals expenditure as a proportion of total retail (%), 2015e and 2020e
Figure 13: Electricals expenditure (£m), 2015e and 2020e
Figure 14: Electricals expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 15: Electricals expenditure drivers of growth (%), 2010-20e
Figure 16: Change in electricals expenditure (%), 2015e-20e
Figure 17: Change in brown goods expenditure by category (%), 2015e-20e
Figure 18: Brown goods expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 19: Brown goods sources of growth (%), 2010-20e
Figure 20: Games consoles and software expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 21: Games consoles and software sources of growth (%), 2010-20e
Figure 22: Games consoles and software expenditure growth (%), 2015e-20e
Figure 23: Audio visual equipment expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 24: Audio visual equipment sources of growth (%), 2010-20e
Figure 25: Audio visual equipment expenditure growth (%), 2015e-20e
Figure 26: Photographic and optical equipment expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 27: Photographic and optical equipment sources of growth (%), 2010-20e
Figure 28: Photographic and optical equipment expenditure growth (%), 2015e-20e
Figure 29: Change in white goods expenditure by category (%), 2015e-20e
Figure 30: White goods expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 31: White goods sources of growth (%), 2010-20e
Figure 32: White goods expenditure growth (%), 2015e-20e
Figure 33: Major household appliances expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 34: Major household appliances sources of growth (%), 2010-20e
Figure 35: Major household appliances expenditure growth (%), 2015e-20e
Figure 36: Small household appliances expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 37: Small household appliances sources of growth (%), 2010-20e
Figure 38: Smallhouseholdappliancesexpendituregrowth(%),2015e-20e
Figure 39: Change in grey goods expenditure by category (%), 2015e-20e
Figure 40: Grey goods expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 41: Grey goods sources of growth (%), 2010-20e
Figure 42: Grey goods expenditure growth (%), 2015e-20e
Figure 43: Information processing expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 44: Information processing sources of growth (%), 2010-20e
Figure 45: Informationprocessingexpendituregrowth(%),2015e-20e
Figure 46: Fixed and mobile phones expenditure (£m) and year-on-year growth (%), 2010-20e
Figure 47: Fixed and mobile phones sources of growth (%), 2010-20e
Figure 48: Fixed and mobile phones expenditure growth (%), 2015e-20e
Figure 49: Electricals sources of growth (%), quarterly, 2014-17e
Figure 50: Electricals versus total retail year-on-year growth (%), quarterly, 2014-17e
Figure 51: Brown goods sources of growth (%), quarterly, 2014-17e
Figure 52: Brown goods versus electricals year-on-year growth (%), quarterly, 2014-17e
Figure 53: White goods sources of growth (%), quarterly, 2014-17e
Figure 54: Whitegoodsversuselectricalsyear-on-yeargrowth(%),quarterly,2014-17e
Figure 55: Grey goods sources of growth (%), quarterly, 2014-17e
Figure 56: Grey goods versus electricals year-on-year growth (%), quarterly, 2014-17e
Figure 57: Changes in major channels' share of electricals (percentage points), 2020e on 2015e
Figure 58: Total electricals specialists' sales (£m) and year-on-year growth (%), 2010e-15e
Figure 59: Electricals specialists' sales growth in current and constant prices (%), 2010-20e
Figure 60: Electricals specialists' space (000s sq ft), 2010-20e
Figure 61: Electricals specialists' store numbers (000s), 2010-20e
Figure 62: Electricals specialists change in market share (percentage points), 2015e on 2010
Figure 63: Why online shoppers choose to shop on the Internet (%), 2014
Figure 64: Ted Baker headphones, 2014
Figure 65: Samsung 4K Ultra-HD TV
Figure 66: Xbox One console, 2014
Figure 67: Apple's iPad mini tablet, 2014
Figure 68: Tesco Direct's smartphone range, 2014
Figure 69: Argos's Chancery Lane, London digital concept store, 2014

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