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  4. > Predictive Analytics Market by Business Function, Applications (Risk Management, Operations Management, Sales Management, Supply Chain Management, Workforce Management), Organization Size, Deployment Model, Vertical, & by Region - Global Forecast to 2020

“Massive surge of structured and unstructured data is driving the growth”
MarketsandMarkets forecasts the global predictive analytics market to grow from USD 2.74 billion in 2015 to USD 9.20 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.4%. The predictive analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

“North America is expected to have the largest market share”
Among business functions, human resource is expected to witness the highest growth rate. Network management is expected to witness the highest CAGR during from 2015 to 2020 among applications. The North American region is expected to continue being the largest revenue generator region for predictive analytics vendors for the next five years, followed by Europe.

The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the predictive analytics marketplace.
- By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
- By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
- By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%

The report includes the study of key players offering predictive analytics solutions and services: SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), FICO (U.S.), Oracle Corporation (U.S.), Tibco Software (U.S.), Alteryx (U.S.), RapidMiner (U.S.) and Dell, Inc. (U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the predictive analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report will help the market leaders or new entrants in this market in the following ways:

1. This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different end users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Predictive Analytics Market by Business Function, Applications (Risk Management, Operations Management, Sales Management, Supply Chain Management, Workforce Management), Organization Size, Deployment Model, Vertical, and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE PREDICTIVE ANALYTICS MARKET 29
4.2 PREDICTIVE ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 29
4.3 PREDICTIVE ANALYTICS MARKET, BY VERTICAL AND REGION 30
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2015 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 MARKET SEGMENTATION 32
5.2.1 BY BUSINESS FUNCTION 32
5.2.2 BY APPLICATION 33
5.2.3 BY DEPLOYMENT MODEL 33
5.2.4 BY ORGANIZATION SIZE 34
5.2.5 BY VERTICAL 34
5.2.6 BY REGION 35
5.3 MARKET EVOLUTION 35
5.4 MARKET DYNAMICS 36
5.4.1 DRIVERS 37
5.4.2 RESTRAINTS 38
5.4.3 OPPORTUNITIES 39
5.4.4 CHALLENGES 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 42
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 45
6.4.1 STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENT WAS THE KEY GROWTH STRATEGY ADOPTED BY KEY PLAYERS FROM 2013 TO 2015 45
6.4.2 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS BY EMERGING/INNOVATIVE VENDORS FROM 2013 TO 2015 46
7 PREDICTIVE ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 47
7.1 INTRODUCTION 48
7.2 MARKETING 49
7.3 SALES 50
7.4 OPERATIONS 50
7.5 FINANCE 51
7.6 HUMAN RESOURCE 52
8 PREDICTIVE ANALYTICS MARKET ANALYSIS, BY APPLICATIONS 53
8.1 INTRODUCTION 54
8.2 RISK MANAGEMENT 55
8.3 OPERATIONS MANAGEMENT 56
8.4 SALES AND MARKETING MANAGEMENT 56
8.5 NETWORK MANAGEMENT 57
8.6 SUPPLY CHAIN MANAGEMENT 58
8.7 WORKFORCE MANAGEMENT 58
8.8 OTHER APPLICATIONS 59
9 PREDICTIVE ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 60
9.1 INTRODUCTION 61
9.2 ON-PREMISE 62
9.3 ON-DEMAND 62
10 PREDICTIVE ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 64
10.1 INTRODUCTION 65
10.2 SMALL AND MEDIUM ENTERPRISES (SMES) 66
10.3 LARGE ENTERPRISES 67
11 PREDICTIVE ANALYTICS MARKET ANALYSIS, BY VERTICAL 68
11.1 INTRODUCTION 69
11.2 BANKING, FINANCIAL SERVICES AND INSURANCE 70
11.3 TELECOMMUNICATIONS and IT 72
11.4 RETAIL AND WHOLESALE 73
11.5 HEALTHCARE and LIFE SCIENCES 75
11.6 GOVERNMENT and PUBLIC SECTOR 78
11.7 MANUFACTURING 79
11.8 MEDIA and ENTERTAINMENT 81
11.9 ENERGY and UTILITIES 84
11.10 TRANSPORTATION and LOGISTICS 86
11.11 TRAVEL and HOSPITALITY 88
11.12 OTHERS 89
12 GEOGRAPHIC ANALYSIS 92
12.1 INTRODUCTION 93
12.2 NORTH AMERICA 94
12.3 EUROPE 98
12.4 ASIA-PACIFIC 101
12.5 MIDDLE EAST AND AFRICA 106
12.6 LATIN AMERICA 108
13 COMPETITIVE LANDSCAPE 111
13.1 OVERVIEW 111
13.2 COMPETITIVE SITUATION AND TRENDS 112
13.2.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 114
13.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 115
13.2.3 MERGERS AND ACQUISITIONS 116
13.2.4 INTEGRATION AND EXPANSION 118
13.2.5 VENTURE CAPITAL FUNDING 118

14 COMPANY PROFILES 120
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 INTRODUCTION 120
14.2 IBM CORPORATION 121
14.3 MICROSOFT CORPORATION 125
14.4 SAP SE 128
14.5 FAIR ISAAC CORPORATION 131
14.6 SAS INSTITUTE 135
14.7 ORACLE CORPORATION 138
14.8 DELL, INC. 141
14.9 TIBCO SOFTWARE, INC 143
14.10 ALTERYX, INC. 145
14.11 RAPIDMINER 147
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 149
15.1 INSIGHTS FROM INDUSTRY EXPERTS 149
15.2 DISCUSSION GUIDE 150
15.3 AVAILABLE CUSTOMIZATIONS 155
15.4 RELATED REPORTS 156


LIST OF TABLES

TABLE 1 PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH,
2013-2020, (USD MILLION, Y-O-Y %) 26
TABLE 2 PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION ,
2013-2020 (USD MILLION) 49
TABLE 3 MARKETING: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 49
TABLE 4 SALES: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 50
TABLE 5 OPERATIONS: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 51
TABLE 6 FINANCE: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 51
TABLE 7 HUMAN RESOURCE: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 52
TABLE 8 PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 54
TABLE 9 RISK MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 10 OPERATIONS MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 11 SALES AND MARKETING MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 57
TABLE 12 NETWORK MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 57
TABLE 13 SUPPLY CHAIN MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 14 WORKFORCE MANAGEMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 59
TABLE 15 OTHER APPLICATIONS: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 16 PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 61
TABLE 17 ON-PREMISE: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 18 ON-DEMAND: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 19 PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 65
TABLE 20 SMES: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 66
TABLE 21 LARGE ENTERPRISES: PREDICTIVE ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 22 PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 69
TABLE 23 BFSI: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2013-2020 (USD MILLION) 70
TABLE 24 BFSI: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 71
TABLE 25 BFSI: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 71
TABLE 26 BFSI: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 71
TABLE 27 TELECOMMUNICATIONS and IT: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 72
TABLE 28 TELECOMMUNICATIONS and IT: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 72
TABLE 29 TELECOMMUNICATIONS and IT: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 73
TABLE 30 TELECOMMUNICATIONS and IT: PREDICTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 73
TABLE 31 RETAIL and WHOLESALE: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 74
TABLE 32 RETAIL and WHOLESALE: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 74
TABLE 33 RETAIL and WHOLESALE: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 75
TABLE 34 RETAIL and WHOLESALE: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 75
TABLE 35 HEALTHCARE and LIFE SCIENCES: PREDICTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 76
TABLE 36 HEALTHCARE and LIFE SCIENCES: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 76
TABLE 37 HEALTHCARE and LIFE SCIENCES: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 77
TABLE 38 HEALTHCARE and LIFE SCIENCES: PREDICTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 77
TABLE 39 GOVERNMENT and PUBLIC SECTOR: PREDICTIVE ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 78
TABLE 40 GOVERNMENT and PUBLIC SECTOR: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 78
TABLE 41 GOVERNMENT and PUBLIC SECTOR: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 79
TABLE 42 GOVERNMENT and PUBLIC SECTOR: PREDICTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 79
TABLE 43 MANUFACTURING: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 80
TABLE 44 MANUFACTURING: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 80
TABLE 45 MANUFACTURING: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 81
TABLE 46 MANUFACTURING: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 81
TABLE 47 MEDIA and ENTERTAINMENT: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 82
TABLE 48 MEDIA and ENTERTAINMENT: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 82
TABLE 49 MEDIA and ENTERTAINMENT: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 83
TABLE 50 MEDIA and ENTERTAINMENT: PREDICTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 83
TABLE 51 ENERGY and UTILITIES: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 84
TABLE 52 ENERGY and UTILITIES: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 84
TABLE 53 ENERGY and UTILITIES: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 85
TABLE 54 ENERGY and UTILITIES: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 85
TABLE 55 TRANSPORTATION and LOGISTICS: PREDICTIVE ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 86
TABLE 56 TRANSPORTATION and LOGISTICS: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 86
TABLE 57 TRANSPORTATION and LOGISTICS: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 87
TABLE 58 TRANSPORTATION and LOGISTICS: PREDICTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 87
TABLE 59 TRAVEL and HOSPITALITY: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 88
TABLE 60 TRAVEL and HOSPITALITY: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 88
TABLE 61 TRAVEL and HOSPITALITY: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 89
TABLE 62 TRAVEL and HOSPITALITY: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 89
TABLE 63 OTHERS: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2013-2020 (USD MILLION) 90
TABLE 64 OTHERS: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 90
TABLE 65 OTHERS: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 91
TABLE 66 OTHERS: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 91
TABLE 67 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 94
TABLE 68 NORTH AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2015 (USD MILLION) 96
TABLE 69 NORTH AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 96
TABLE 70 NORTH AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 97
TABLE 71 NORTH AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 97
TABLE 72 NORTH AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 98
TABLE 73 EUROPE: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2013-2020 (USD MILLION) 99
TABLE 74 EUROPE: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 99
TABLE 75 EUROPE: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 100
TABLE 76 EUROPE: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 100
TABLE 77 EUROPE: PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 101
TABLE 78 ASIA-PACIFIC: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 103
TABLE 79 ASIA-PACIFIC: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 103
TABLE 80 ASIA-PACIFIC: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 104
TABLE 81 ASIA-PACIFIC: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 104
TABLE 82 ASIA-PACIFIC: PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 105
TABLE 83 MIDDLE EAST AND AFRICA: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 106
TABLE 84 MIDDLE EAST AND AFRICA: PREDICTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 106
TABLE 85 MIDDLE EAST AND AFRICA: PREDICTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 107
TABLE 86 MIDDLE EAST AND AFRICA: PREDICTIVE ANALYTICS MARKET SIZE, ORGANIZATION SIZE, 2013-2020 (USD MILLION) 107
TABLE 87 MIDDLE EAST AND AFRICA: PREDICTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 107
TABLE 88 LATIN AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 108
TABLE 89 LATIN AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 108
TABLE 90 LATIN AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 109
TABLE 91 LATIN AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 109
TABLE 92 LATIN AMERICA: PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 110
TABLE 93 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013 - 2015 114
TABLE 94 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2013 - 2015 115
TABLE 95 MERGERS AND ACQUISITIONS, 2013 - 2015 116
TABLE 96 INTEGRATION AND BUSINESS EXPANSION, 2013 - 2015 118
TABLE 97 VENTURE CAPITAL FUNDING, 2013-2015 118


LIST OF FIGURES

FIGURE 1 PREDICTIVE ANALYTICS MARKET: RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 PREDICTIVE ANALYTICS MARKET IS POISED TO GROW FROM 2015 TO 2020 26
FIGURE 7 PREDICTIVE ANALYTICS MARKET SNAPSHOT ON THE BASIS OF BUSINESS FUNCTIONS, 2015-2020 27
FIGURE 8 PREDICTIVE ANALYTICS MARKET SNAPSHOT ON THE BASIS OF APPLICATIONS, 2015-2020 27
FIGURE 9 PREDICTIVE ANALYTICS MARKET SNAPSHOT ON THE BASIS OF DEPLOYMENT MODELS, 2015 28
FIGURE 10 PREDICTIVE ANALYTICS MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE, 2015-2020 28
FIGURE 11 LUCRATIVE MARKET PROSPECTS IN THE PREDICTIVE ANALYTICS MARKET 29
FIGURE 12 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN THE PREDICTIVE ANALYTICS MARKET IN 2015 29
FIGURE 13 BFSI VERTICAL IS EXPECTED TO DOMINATE THE PREDICTIVE ANALYTICS MARKET 30
FIGURE 14 ASIA-PACIFIC TO WITNESS EXPONENTIAL GROWTH FROM 2015 TO 2020 30
FIGURE 15 PREDICTIVE ANALYTICS MARKET: BY BUSINESS FUNCTION 32
FIGURE 16 PREDICTIVE ANALYTICS MARKET: BY APPLICATION 33
FIGURE 17 PREDICTIVE ANALYTICS MARKET: BY DEPLOYMENT MODEL 33
FIGURE 18 PREDICTIVE ANALYTICS MARKET: BY ORGANIZATION SIZE 34
FIGURE 19 PREDICTIVE ANALYTICS MARKET: BY VERTICAL 34
FIGURE 20 PREDICTIVE ANALYTICS MARKET: BY REGION 35
FIGURE 21 EVOLUTION OF PREDICTIVE ANALYTICS MARKET 35
FIGURE 22 INCREASE IN THE AMOUNT OF DATA GENERATED ACROSS INDUSTRY VERTICALS IS THE MAJOR DRIVING FACTOR FOR THE PREDICTIVE ANALYTICS MARKET 36
FIGURE 23 VALUE CHAIN ANALYSIS 41
FIGURE 24 PORTER'S FIVE FORCES ANALYSIS 42
FIGURE 25 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS 46
FIGURE 26 HUMAN RESOURCE IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 27 NETWORK MANAGEMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 28 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 61
FIGURE 29 SMES ARE EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD 65
FIGURE 30 MANUFACTURING AND ENERGY and UTILITIES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 70
FIGURE 31 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC ESTIMATED TO HAVE THE HIGHEST CAGR IN THE PREDICTIVE ANALYTICS MARKET 93
FIGURE 32 NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE IN THE PREDICTIVE ANALYTICS MARKET 94
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT: LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 95
FIGURE 34 ASIA-PACIFIC MARKET SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO BE ONE OF THE FASTEST-GROWING REGIONS IN 2015 102
FIGURE 35 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND MERGERS and ACQUISITIONS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS 111
FIGURE 36 MARKET EVALUATION FRAMEWORK 112
FIGURE 37 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY STRATEGY FOR THE GROWTH OF THE PREDICTIVE ANALYTICS MARKET 113
FIGURE 38 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 120
FIGURE 39 IBM CORPORATION: COMPANY SNAPSHOT 121
FIGURE 40 IBM CORPORATION: SWOT ANALYSIS 123
FIGURE 41 MICROSOFT CORPORATION: COMPANY SNAPSHOT 125
FIGURE 42 MICROSOFT CORPORATION: SWOT ANALYSIS 127
FIGURE 43 SAP SE: COMPANY SNAPSHOT 128
FIGURE 44 SAP SE: SWOT ANALYSIS 129
FIGURE 45 FICO: COMPANY SNAPSHOT 131
FIGURE 46 FICO: SWOT ANALYSIS 133
FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT 135
FIGURE 48 SAS INSTITUTE: COMPANY SNAPSHOT 137
FIGURE 49 ORACLE CORPORATION: COMPANY SNAPSHOT 138

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ref:plp2015

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