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This IDC study examines the worldwide marketing automation market for the 2013-2015 period. Revenue and market shares of the leading vendors are provided for 2015."Marketers are increasingly expanding ...
This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge ...
This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2017. The predictions in this document detail how 10 powerfully disruptive forces can be used to ...