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The situational awareness systems market is expected to reach USD 17.41 billion by 2020, growing at a CAGR of 7.4% between 2015 and 2020. Increasing initiatives of governments worldwide toward disaster management and rising need for public safety are expected to drive the situational awareness systems market.

The military & defense industry is expected to dominate the situational awareness systems market during the forecast period 2015 – 2020

There is a high demand for safety and security in the military & defense industry, wherein situational awareness is the key technology. Situational awareness systems improve the information-based technologies to help the military forces to monitor and access global condition in a fast and efficient manner. In addition, the market for homeland security is expected to grow at the highest CAGR among all other industries. The growth in these two industries can be attributed to the rising adoption of situational awareness systems for security & surveillance.

North America is expected to hold the highest market share during the forecast period 2015 - 2020
The market in APAC is estimated to be the fastest-growing market till 2020. Military & defense, industrial, cybersecurity are the major sectors driving the growth of the situational awareness systems market in APAC.

China and Japan are the leading countries in the situational awareness systems market in this region. Moreover, the rising income, high adoption of smart appliances, and rising per capita income in these countries are likely to drive the market in APAC. Some of the major players in this region are Denso Corp. (Japan) and Advanced Micro Devices (Australia). Currently, North America holds the largest share of the situational awareness systems market. It is the most technologically advanced market for situational awareness systems, owing to the high penetration of these systems in this region. The U.S. invests heavily in the military and defense sector for improved situational awareness, which is becoming a major hub for the integration of situational awareness systems.

In the process of determining and verifying the market size for several segments and sub segments of the situational awareness systems market gathered through secondary research, extensive primary interviews have been conducted with key people. Break-up of the profiles of primary participants is shown below:
- By Company Type: Tier 1 – 55%, Tier 2 – 20% and Tier 3 – 25%
- By Designation: C level – 60%, Director level – 25%, Others – 15%
- By Region: North America – 10%, Europe – 20%, APAC – 40%, RoW – 30%

The geographical segmentation in the report covers four major regions of the world: North America, Europe, APAC, and RoW. The report also profiles major players in the situational awareness systems market. Some of the major players in this market are General Electric (U.S.), Lockheed Martin Corp. (U.S.), Honeywell International, Inc. (U.S.), Denso Corp. (Japan), BAE Systems, Inc. (U.K.), Rockwell Collins (U.S.), Microsoft Corp. (U.S.), Barco (Belgium), Advanced Micro Devices, Inc. (U.S.), Harris Corp. (U.S.), Xilinx, Inc. (U.S.), and Qualcomm, Inc. (U.S.).

Reasons to buy the report:
This report caters to the needs of leading companies, end users, component manufacturers, and other related stakeholders in this market. Other parties that could be benefitted from the report include government bodies, environmental agencies, consulting firms, business development executives, C-level employees, and VPs. Our report would help you analyze new opportunities and potential revenue sources and enhance your decision-making process for new business strategies. The quantitative and qualitative information in the report, along with our comprehensive analysis, will help you gain an edge in the market

Table Of Contents

Situational Awareness Market by Industry, by Components, Products, Applications, and Geography - Global Trend and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 STUDY OBJECTIVES 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY and PRICING 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of primaries 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS 26
2.4.1 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPURTUNITIES IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 33
4.2 SITUATIONAL AWARENESS MARKET: BY COMPONENT TYPE 34
4.3 MILITARY and DEFENSE INDUSTRY HAS THE HIGHEST MARKET SHARE IN APAC SAS MARKET IN 2014 34
4.4 NORTH AMERICA HELD THE LARGEST SHARE OF THE SITUATIONAL AWARENESS SYSTEMS MARKET IN 2014 35
4.5 SITUATIONAL AWARENESS SYSTEMS MARKET: BY GEOGRAPHY 36
4.6 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 36
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5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 MARKET EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.3.1 BY COMPONENT 41
5.3.2 BY PRODUCT 42
5.3.3 BY APPLICATION 43
5.3.4 BY INDUSTRY 44
5.3.5 BY GEOGRAPHY 45
5.4 MARKET DYNAMICS 46
5.4.1 DRIVERS 46
5.4.1.1 Government initiatives toward disaster management 46
5.4.1.2 Increasing need for cybersecurity 47
5.4.1.3 Public safety 47
5.4.1.4 Smart infrastructure management 48
5.4.2 RESTRAINTS 49
5.4.2.1 Poor communication and perception 49
5.4.2.2 Lack of awareness 49
5.4.3 OPPORTUNITIES 49
5.4.3.1 Increasing need for space situational awareness 49
5.4.3.2 Increasing usage in the aviation and military sectors 50
5.4.3.3 Growth of the maritime situational awareness market 50
5.4.4 CHALLENGES 50
5.4.4.1 Complexity in system design 50
5.4.4.2 Errors in situational awareness 51
6 INDUSTRY TRENDS 52
6.1 VALUE CHAIN ANALYSIS 53
6.2 PORTER'S FIVE FORCES ANALYSIS 54
6.2.1 INTENSITY OF COMPETITIVE RIVALRY 55
6.2.2 THREAT OF SUBSTITUTES 56
6.2.3 BARGAINING POWER OF BUYERS 57
6.2.4 BARGAINING POWER OF SUPPLIERS 58
6.2.5 THREAT OF NEW ENTRANTS 59
7 SITUATIONAL AWARENESS MARKET, BY COMPONENT TYPE 60
7.1 INTRODUCTION 61
7.2 SENSORS 62
7.2.1 NETWORK SENSORS 62
7.2.2 IMAGE SENSORS 63
7.2.3 ELECTRO-OPTICAL/INFRARED SENSORS 63
7.2.4 PROXIMITY SENSORS 63
7.2.5 TEMPERATURE SENSORS 64
7.3 GLOBAL POSITIONING SYSTEMS (GPS) 66
7.4 MEMS/GYROSCOPES 67
7.5 DISPLAYS 68
7.5.1 MOTION DETECTORS 68
7.5.2 CAMERAS 68
7.5.3 EMBEDDED VIDEO PROCESSORS 68
7.5.4 CLOSED-CIRCUIT TELEVISIONS (CCCTV) 68
7.5.5 VIDEO STABILIZERS AND ENCODERS 68
7.5.6 DIGITAL VIDEO RECORDERS (DVR) 69
7.6 NETWORK VIDEO RECORDERS (NVR) 71
7.7 OTHERS 72
8 SITUATIONAL AWARENESS MARKET, BY PRODUCT 73
8.1 INTRODUCTION 74
8.2 FIRE AND FLOOD ALARM SYSTEMS 76
8.3 HUMAN MACHINE INTERFACE (HMI) 77
8.3.1 HELMET-MOUNTED DISPLAYS (HMD) 80
8.3.2 MULTI-FUNCTION DISPLAYS 81
8.4 RADIO FREQUENCY IDENTIFICATION (RFID) 81
8.5 ACCESS CONTROL 83
8.6 RADAR 85
8.7 CHEMICAL BIOLOGICAL RADIOLOGICAL NUCLEAR (CBRN) SYSTEMS 86
8.8 COMMAND and CONTROL SYSTEMS 87
8.9 SONAR 88
8.9.1 ACTIVE SONAR 88
8.9.2 PASSIVE SONAR 88
8.10 PHYSICAL SECURITY INFORMATION MANAGEMENT (PSIM) 91
9 SITUATIONAL AWARENESS SYSTEMS MARKET, BY APPLICATION 93
9.1 INTRODUCTION 94
9.2 ROBOTS 96
9.3 DRIVING/CONNECTED CARS 97
9.4 BUSINESS INTELLIGENCE 98
9.5 DISASTER RESPONSE 99
9.6 SECURITY and SURVEILLANCE 101
9.7 ENVIRONMENTAL IMPACT TRACKING 102
9.8 LOGISTICS 102
9.9 NATURAL AND CULTURAL RESOURCES 103
9.10 SMART INFRASTRUCTURE MANAGEMENT 104
9.11 CRISIS MANAGEMENT 105
10 SITUATIONAL AWARENESS MARKET, BY INDUSTRY VERTICALS 106
10.1 INTRODUCTION 107
10.2 MILITARY and DEFENSE 109
10.2.1 UNMANNED AERIAL VEHICLES (UAV) and UNMANNED COMBAT AIR VEHICLES (UCAV) 110
10.2.2 UNMANNED GROUND VEHICLES (UGV) 111
10.3 AVIATION 112
10.3.1 AIR-TRAFFIC CONTROL 113
10.3.2 IN-FIGHT SITUATIONAL AWARENESS 113
10.4 MARITIME SECURITY 115
10.4.1 SENSOR PERFORMANCE 115
10.4.2 DATA FUSION 115
10.5 CYBERSECURITY 116
10.6 AUTOMOTIVE 116
10.7 HEALTHCARE 117
10.8 CONSTRUCTION 118
10.9 INDUSTRIAL 118
10.10 HOMELAND SECURITY 119
11 GEOGRAPHIC ANALYSIS 121
11.2 INTRODUCTION 122
11.3 NORTH AMERICA 124
11.3.1 U.S. 128
11.3.2 CANADA 128
11.3.3 OTHERS 128
11.4 EUROPE 129
11.4.1 GERMANY 130
11.4.2 FRANCE 131
11.4.3 U.K. 131
11.4.4 RUSSIA 131
11.4.5 REST OF EUROPE 131
11.5 APAC 134
11.5.1 CHINA 136
11.5.2 JAPAN 136
11.5.3 AUSTRALIA 136
11.5.4 SOUTH KOREA 136
11.5.5 INDIA 136
11.5.6 REST OF APAC 136
11.6 ROW 140
11.6.1 LATIN AMERICA 140
11.6.2 MIDDLE EAST and AFRICA 141
12 COMPETITIVE LANDSCAPE 144
12.1 OVERVIEW 145
12.2 MARKET RANKING FOR THE SITUATIONAL AWARENESS SYSTEMS MARKET 146
12.3 COMPETITIVE SCENARIO 147
12.4 RECENT DEVELOPMENTS 148
12.4.1 JOINT VENTURES, AGREEMENTS, AND CONTRACTS 148
12.4.2 NEW PRODUCT LAUNCHES 149
12.4.3 MERGERS and ACQUISITIONS 150
13 COMPANY PROFILES 151
(Overview, Products and Services, Financials, Strategy and Development)*
13.1 INTRODUCTION 151
13.2 GENERAL ELECTRIC 153
13.3 LOCKHEED MARTIN CORP. 157
13.4 HONEYWELL INTERNATIONAL, INC. 160
13.5 DENSO CORP. 164
13.6 BAE SYSTEMS 167
13.7 ROCKWELL COLLINS 171
13.8 MICROSOFT CORP. 174
13.9 BARCO 176
13.10 ADVANCED MICRO DEVICES, INC. 178
13.11 HARRIS CORP. 180
13.12 XILINX, INC. 182
13.13 QUALCOMM, INC. 184
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
14 APPENDIX 186
14.1 INSIGHTS OF INDUSTRY EXPERTS 186
14.2 DISCUSSION GUIDE 187
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191
14.4 AVAILABLE CUSTOMIZATIONS 192
14.5 RELATED REPORTS 192


LIST OF TABLES

TABLE 1 MARKET SEGMENTATION: BY COMPONENT 41
TABLE 2 MARKET SEGMENTATION: BY PRODUCT 42
TABLE 3 MARKET SEGMENTATION: BY APPLICATION 43
TABLE 4 MARKET SEGMENTATION: BY INDUSTRY 44
TABLE 5 INCREASING DEMAND FOR PUBLIC SAFETY EXPECTED TO PROPEL THE GROWTH OF THE SITUATIONAL AWARENESS SYSTEMS MARKET DURING THE FORECAST PERIOD 48
TABLE 6 POOR COMMUNICATION ACTS AS A RESTRAINT FOR THE SITUATIONAL AWARENESS SYSTEMS MARKET 49
TABLE 7 INCREASE USAGE OF SITUATIONAL AWARENESS IN AVIATION AND MILITARY IS A HUGE OPPORTUNITY FOR THE SA SYSTEMS MARKET 50
TABLE 8 SITUATIONAL AWARENESS SYSTEMS MARKET, BY COMPONENT,
2013-2020 (USD MILLION) 62
TABLE 9 SENSORS IN THE SITUATIONAL AWARENESS MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 65
TABLE 10 GLOBAL POSITIONAING SYSTEMS (GPS) IN THE SITUATIONAL AWARENESS SYSTEMS MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 66
TABLE 11 MEMS/GYROSCOPES IN THE SITUATIONAL AWARENESS SYSTEMS MARKET,
BY PRODUCT, 2013-2020 (USD MILLION) 67
TABLE 12 DISPLAYS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 70
TABLE 13 NETWORK VIDEO RECORDERS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 71
TABLE 14 OTHER COMPONENTS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET,
BY PRODUCT, IN 2013-2020 (USD MILLION) 72
TABLE 15 SITUATIONAL AWARENESS MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 75
TABLE 16 SITUATIONAL AWARENESS MARKET FOR FIRE AND FLOOD ALARM SYSTEMS,
BY COMPONENT, 2013-2020 (USD MILLION) 76
TABLE 17 SITUATIONAL AWARENESS MARKET FOR FIRE AND FLOOD ALARM SYSTEMS,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 77
TABLE 18 SITUATIONAL AWARENESS MARKET FOR HUMAN MACHINE INTERFACE (HMI) SYSTEMS, BY COMPONENT, 2013-2020 (USD MILLION) 78
TABLE 19 SITUATIONAL AWARENESS MARKET FOR HUMAN-MACHINE INTERFACE SYSTEMS, BY GEOGRAPHY, 2013-2020 (USD MILLION) 79
TABLE 20 SITUATIONAL AWARENESS MARKET FOR HUMAN-MACHINE INTERFACE SYSTEMS, BY TYPE, 2013-2020 (USD MILLION) 80
TABLE 21 SITUATIONAL AWARENESS MARKET FOR HELMET-MOUNTED DISPLAYS (HMD),
BY GEOGRAPHY, 2013-2020 (USD MILLION) 80
TABLE 22 SITUATIONAL AWARENESS MARKET FOR MULTI-FUNCTION DISPLAYS,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 81
TABLE 23 SITUATIONAL AWARENESS MARKET FOR RFID SYSTEMS, BY COMPONENT,
2013-2020 (USD MILLION) 82
TABLE 24 SITUATIONAL AWARENESS MARKET FOR RFID SYSTEMS, BY GEOGRAPHY,
2013-2020 (USD MILLION) 83
TABLE 25 SITUATIONAL AWARENESS MARKET FOR ACCESS CONTROL SYSTEMS,
BY COMPONENT, 2013-2020 (USD MILLION) 83
TABLE 26 SITUATIONAL AWARENESS MARKET FOR ACCESS CONTROL SYSTEMS,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 84
TABLE 27 SITUATIONAL AWARENESS MARKET FOR RADAR SYSTEMS, BY COMPONENT, 2013-2020 (USD MILLION) 85
TABLE 28 SITUATIONAL AWARENESS MARKET IN RADAR, BY GEOGRAPHY,
2013-2020 (USD MILLION) 85
TABLE 29 SITUATIONAL AWARENESS MARKET FOR CBRN SYSTEMS, BY COMPONENT,
2013-2020 (USD MILLION) 86
TABLE 30 SITUATIONAL AWARENESS MARKET FOR CBRN SYSTEMS, BY GEOGRAPHY,
2013-2020 (USD MILLION) 86
TABLE 31 SITUATIONAL AWARENESS MARKET FOR COMMAND AND CONTROL SYSTEMS,
BY COMPONENT, 2013-2020 (USD MILLION) 87
TABLE 32 SITUATIONAL AWARENESS MARKET FOR COMMAND AND CONTROL SYSTEMS,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 88
TABLE 33 SITUATIONAL AWARENESS MARKET FOR SONAR SYSTEMS, BY COMPONENT, 2013-2020 (USD MILLION) 89
TABLE 34 SITUATIONAL AWARENESS MARKET FOR SONAR SYSTEMS, BY GEOGRAPHY, 2013-2020 (USD MILLION) 89
TABLE 35 SITUATIONAL AWARENESS MARKET FOR SONAR SYSTEMS, BY TYPE,
2013-2020 (USD MILLION) 90
TABLE 36 SITUATIONAL AWARENESS MARKET FOR PHYSICAL SECURITY INFORMATION MANAGEMENT (PSIM) SYSTEMS, BY COMPONENT, 2013-2020 (USD MILLION) 91
TABLE 37 SITUATIONAL AWARENESS MARKET FOR PHYSICAL SECURITY INFORMATION MANAGEMENT (PSIM) SYSTEMS , BY GEOGRAPHY, 2013-2020 (USD MILLION) 91
TABLE 38 SITUATIONAL AWARENESS SYSTEMS MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 96
TABLE 39 SITUATIONAL AWARENESS SYSTEMS MARKET FOR ROBOTS, BY GEOGRAPHY, 2013-2020 (USD MILLION) 97
TABLE 40 SITUATIONAL AWARENESS SYSTEMS MARKET FOR DRIVING AND CONNECTED CARS, BY GEOGRAPHY, 2013-2020 (USD MILLION) 98
TABLE 41 SITUATIONAL AWARENESS SYSTEMS MARKET FOR BUSINESS INTELLIGENCE,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 98
TABLE 42 SITUATIONAL AWARENESS SYSTEMS MARKET FOR DISASTER RESPONSE,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 100
TABLE 43 SITUATIONAL AWARENESS SYSTEMS MARKET FOR SECURITY and SURVEILLANCE,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 101
TABLE 44 SITUATIONAL AWARENESS SYSTEMS MARKET FOR ENVIRONMENTAL IMPACT TRACKING, BY GEOGRAPHY, 2013-2020 (USD MILLION) 102
TABLE 45 SITUATIONAL AWARENESS SYSTEMS MARKET FOR LOGISTICS, BY GEOGRAPHY, 2013-2020 (USD MILLION) 102
TABLE 46 SITUATIONAL AWARENESS SYSTEMS MARKET FOR NATURAL AND CULTURAL RESOURCES, BY GEOGRAPHY, 2013-2020 (USD MILLION) 103
TABLE 47 SITUATIONAL AWARENESS SYSTEMS MARKET FOR SMART INFRASTRUCTURE,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 104
TABLE 48 SITUATIONAL AWARENESS SYSTEMS MARKET FOR CRISIS MANAGEMENT,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 105
TABLE 49 SITUATIONAL AWARENESS SYSTEMS MARKET, BY VERTICAL,
2013-2020 (USD MILLION) 109
TABLE 50 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE MILITARY AND DEFENSE INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 111
TABLE 51 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE AVIATION INDUSTRY,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 113
TABLE 52 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE AVIATION INDUSTRY,
BY TYPE, 2013-2020 (USD MILLION) 114
TABLE 53 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE MARITIME SECURITY INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 115
TABLE 54 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE CYBERSECURITY INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 116
TABLE 55 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE AUTOMOTIVE INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 117
TABLE 56 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE HEALTHCARE INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 117
TABLE 57 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE CONSTRUCTION INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 118
TABLE 58 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE INDUSTRIAL SECTOR,
BY GEOGRAPHY, 2013-2020 (USD MILLION) 119
TABLE 59 SITUATIONAL AWARENESS SYSTEMS MARKET FOR THE HOMELAND SECURITY INDUSTRY, BY GEOGRAPHY, 2013-2020 (USD MILLION) 119
TABLE 60 SITUATIONAL AWARENESS STSTEMS MARKET SIZE, BY GEOGRAPHY,
2013-2020 (USD MILLION) 123
TABLE 61 SITUATIONAL AWARENESS SYSTEMS MARKET IN NORTH AMERICA, BY PRODUCT, 2013-2020 (USD MILLION) 126
TABLE 62 SITUATIONAL AWARENESS SYSTEMS MARKET IN NORTH AMERICA,
BY APPLICATION, 2013-2020 (USD MILLION) 127
TABLE 63 SITUATIONAL AWARENESS SYSTEMS MARKET IN NORTH AMERICA, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 127
TABLE 64 SITUATIONAL AWARENESS SYSTEMS MARKET IN NORTH AMERICA, BY COUNTRY, 2013-2020 (USD MILLION) 128
TABLE 65 SITUATIONAL AWARENESS SYSTEMS MARKET IN EUROPE, BY PRODUCT,
2013-2020 (USD MILLION) 131
TABLE 66 SITUATIONAL AWARENESS SYSTEMS MARKET IN EUROPE, BY APPLICATION, 2013-2020 (USD MILLION) 132
TABLE 67 SITUATIONAL AWARENESS SYSTEMS MARKET IN EUROPE, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 133
TABLE 68 SITUATIONAL AWARENESS SYSTEMS MARKET IN EUROPE, BY COUNTRY,
2013-2020 (USD MILLION) 133
TABLE 69 SITUATIONAL AWARENESS SYSTEMS MARKET IN APAC, BY PRODUCT,
2013-2020 (USD MILLION) 137
TABLE 70 SITUATIONAL AWARENESS SYSTEMS MARKET IN APAC, BY APPLICATION,
2013-2020 (USD MILLION) 138
TABLE 71 SITUATIONAL AWARENESS SYSTEMS MARKET IN APAC, BY INDUSTRY VERTICAL, 2013-2020 (USD MILLION) 138
TABLE 72 SITUATIONAL AWARENESS SYSTEMS MARKET IN APAC, BY COUNTRY,
2013-2020 (USD MILLION) 139
TABLE 73 SITUATIONAL AWARENESS SYSTEMS MARKET IN ROW, BY PRODUCT,
2013-2020 (USD MILLION) 141
TABLE 74 SITUATIONAL AWARENESS SYSTEMS MARKET IN ROW, BY APPLICATION,
2013-2020 (USD MILLION) 142
TABLE 75 SITUATIONAL AWARENESS SYSTEMS MARKET IN ROW, BY INDUSTRY,
2013-2020 (USD MILLION) 142
TABLE 76 SITUATIONAL AWARENESS SYSTEMS MARKET IN ROW, BY COUNTRY,
2013-2020 (USD MILLION) 143
TABLE 77 MARKET RANKING OF THE TOP 5 PLAYERS IN THE SITUATIONAL AWARENESS MARKET, 2014 146
TABLE 78 JOINT VENTURES, AGREEMENTS, AND CONTRACTS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET, 2015 148
TABLE 79 NEW PRODUCT LAUNCHES IN THE SITUATIONAL AWARENESS SYSTEMS
MARKET, 2015 149
TABLE 80 OTHER DEVELOPMENTS 150


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 4 DATA TRIANGULATION 25
FIGURE 5 SENSORS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN THE COMPONENT MARKET DURING 2015-2020 28
FIGURE 6 RFID MARKET ESTIMATED TO DOMINATE THE PRODUCT MARKET DURING
2015-2020 29
FIGURE 7 SECURITY and SURVEILLANCE SYSTEMS ESTIMATED TO HAVE LARGEST MARKET SHARE IN THE APPLICATION MARKET DURING 2015-2020 30
FIGURE 8 THE MILITARY and DEFENSE SECTOR EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020 IN THE SITUATIONAL AWARENESS VERTICALS MARKET 31
FIGURE 9 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST SHARE OF THE SITUATIONAL AWARENESS SYSTEMS MARKET IN 2015 32
FIGURE 10 SIGNIFICANT INCREASE IN DEMAND FOR SITUATIONAL AWARENESS SYSTEMS 33
FIGURE 11 THE SENSOR MARKET WOULD HOLD THE LARGEST SHARE DURING THE FORECAST PERIOD 34
FIGURE 12 CHINA WOULD HOLD THE LARGEST MARKET SHARE IN APAC BY 2020 34
FIGURE 13 THE U.S. IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE SITUATIONAL AWARENESS SYSTEMS MARKET IN NORTH AMERICA DURING THE FORECAST PERIOD 35
FIGURE 14 APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 36
FIGURE 15 SITUATIONAL AWARENESS SYSTEMS MARKET CURRENTLY AT THE GROWTH STAGE IN APAC 36
FIGURE 16 SITUATIONAL AWARENESS: TOPOGRAPHY 39
FIGURE 17 GENERATION OF SITUATION AWARENESS 40
FIGURE 18 SITUATION AWARENESS SYSTEMS MARKET: SEGMENTATION 41
FIGURE 19 MARKET SEGMENTATION: BY GEOGRAPHY 45
FIGURE 20 INCREASING NEED FOR PUBLIC SAFETY EXPECTED TO SPUR THE DEMAND FOR THE SITUATIONAL AWARENESS SYSTEMS MARKET 46
FIGURE 21 CYBERSECURITY INCIDENTS REPORTED BY THE FEDERAL AGENCIES OF THE U.S. BETWEEN FISCAL YEAR 2006 TO FISCAL YEAR 2012 47
FIGURE 22 VALUE CHAIN ANALYSIS 53
FIGURE 23 SITUATIONAL AWARENESS MARKET: PORTER'S FIVE FORCES ANALYSIS 54
FIGURE 24 PORTER'S FIVE FORCES ANALYSIS FOR SITUATIONAL AWARENESS SYSTEMS MARKET 55
FIGURE 25 INTENSITY OF COMPETITIVE RIVALRY IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 55
FIGURE 26 THREAT OF SUBSTITUTES IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 56
FIGURE 27 BARGAINING POWER OF BUYERS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 57
FIGURE 28 BARGAINING POWER OF SUPPLIERS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 58
FIGURE 29 THREAT OF NEW ENTRANTS IN THE SITUATIONAL AWARENESS SYSTEMS MARKET 59
FIGURE 30 SITUATIONAL AWARENESS MARKET SEGMENTATION: BY COMPONENT TYPE 61
FIGURE 31 SENSORS ESTIMATED TO HAVE THE LARGEST SHARE IN THE COMPONENT MARKET DURING THE FORECAST PERIOD 61
FIGURE 32 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: SENSOR 64
FIGURE 33 MEMS/GYROSCOPE COMPONENTS FOR RADAR IS EXPECTED TO GROW FASTEST IN SITUATIONAL AWARENESS SYSTEMS MARKET 67
FIGURE 34 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: DISPLAY 69
FIGURE 35 SITUATIONAL AWARENESS MARKET SEGMENTATION: BY PRODUCT 74
FIGURE 36 RFID IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 75
FIGURE 37 THREE LEVELS OF SITUATIONAL AWARENESS IN A HUMAN MACHINE INTERFACE 77
FIGURE 38 SITUATIONAL AWARENESS MARKET SEGMENTATION, BY HUMAN MACHINE INTERFACE TYPE 78
FIGURE 39 APAC ESTIMATED TO WITNESS HIGHEST GROWTH RATE IN THE SITUATIONAL AWARENESS MARKET FOR HUMAN COMPUTER INTERFACES DURING THE FORECAST PERIOD 79
FIGURE 40 ARCHITECTURAL DIAGRAM: SITUATIONAL AWARENESS USING RFID 82
FIGURE 41 SITUATIONAL AWARENESS MARKET SEGMENTATION, BY SONAR 89
FIGURE 42 ACTIVE SONAR ESTIMATED TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD 90
FIGURE 43 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: BY APPLICATION 94
FIGURE 44 SECURITY and SURVEILLANCE IS ESTIMATED TO HAVE THE LARGEST SHARE IN THE APPLICATION MARKET DURING THE FORECAST PERIOD 95
FIGURE 45 APAC ESTIMATED TO GROW AT THE HIGHEST RATE IN THE DISASTER RESPONSE MARKET DURING THE FORECAST PERIOD 99
FIGURE 46 NORTH AMERICA ESTIMATED TO HAVE THE LARGEST SHARE IN THE CRISIS MANAGEMENT MARKET DURING THE FORECAST PERIOD 105
FIGURE 47 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: BY INDUSTRY VERTICAL 107
FIGURE 48 MILITARY AND DEFENCE INDUSTRY ESTIMATED TO HAVE LARGEST SHARE IN THE SITUATIONAL AWARENESS MARKET DURING THE FORECAST PERIOD 108
FIGURE 49 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: MILITARY and DEFENSE INDUSTRY 110
FIGURE 50 RUNWAY SITUATIONAL AWARENESS TOOLS 112
FIGURE 51 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: AVIATION INDUSTRY 113
FIGURE 52 AIR-TRAFFIC CONTROL ESTIMATED TO HAVE THE LARGEST SHARE IN THE SA SYSTEMS MARKET FOR THE AVIATION INDUSTRY DURING THE FORECAST PERIOD 114
FIGURE 53 APAC ESTIMATED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 120
FIGURE 54 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: BY GEOGRAPHY 122
FIGURE 55 GEOGRAPHIC SNAPSHOT: APAC EXPECTED TO REGISTER HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 123
FIGURE 56 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: NORTH AMERICA 124
FIGURE 57 SNAPSHOT OF THE NORTH AMERICAN MARKET: THE MARKET WOULD BE DRIVEN BY THE INCREASING DEMAND FOR SITUATIONAL AWARENESS IN THE MILITARY and DEFENSE SECTOR 125
FIGURE 58 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: EUROPE 129
FIGURE 59 SNAPSHOT OF THE EUROPEAN MARKET: THE DEMAND WOULD BE DRIVEN BY THE GROWTH IN THE MILITARY and DEFENSE SECTOR 130
FIGURE 60 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: APAC 134
FIGURE 61 SNAPSHOT OF THE MARKET IN APAC : THE DEMAND WOULD BE DRIVEN BY THE GROWTH IN THE SECURITY and SURVELLIANCE MARKET 135
FIGURE 62 SITUATIONAL AWARENESS SYSTEMS MARKET SEGMENTATION: ROW 140
FIGURE 63 KEY GROWTH STRATEGIES ADOPTED BY THE TOP COMPANIES OVER THE LAST THREE YEARS, 2012-2015 145
FIGURE 64 BATTLE FOR MARKET SHARE: CONTRACTS/PARTNERSHIPS/AGREEMENTS WAS THE KEY STRATEGY 147
FIGURE 65 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 152
FIGURE 66 GENERAL ELECTRIC: COMPANY SNAPSHOT 154
FIGURE 67 GENERAL ELECTRIC: SWOT ANALYSIS 156
FIGURE 68 LOCKHEED MARTIN CORP.: COMPANY SNAPSHOT 157
FIGURE 69 LOCKHEED MARTIN CORP.: SWOT ANALYSIS 159
FIGURE 70 HONEYWELL INTERNATIONAL: COMPANY SNAPSHOT 161
FIGURE 71 HONEYWELL INTERNATIONAL: SWOT ANALYSIS 163
FIGURE 72 DENSO CORPORATION: COMPANY SNAPSHOT 164
FIGURE 73 DENSO CORP.: SWOT ANALYSIS 166
FIGURE 74 BAE SYSTEMS: COMPANY SNAPSHOT 168
FIGURE 75 BAE SYSTEMS: SWOT ANALYSIS 170
FIGURE 76 ROCK WELL COLLINS: COMPANY SNAPSHOT 171
FIGURE 77 MICROSOFT CORP.: COMPANY SNAPSHOT 174
FIGURE 78 BARCO: COMPANY SNAPSHOT 176
FIGURE 79 AMD: COMPANY SNAPSHOT 178
FIGURE 80 HARRIS CORP.: COMPANY SNAPSHOT 180
FIGURE 81 XILINX, INC.: COMPANY SNAPSHOT 182
FIGURE 82 QUALCOMM, INC.: COMPANY SNAPSHOT 184

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