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Mobile Phones in Australia, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

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2015 saw the release of high profile release of smartphones that sparked off a growth of premium smartphones in Australia in 2015. Apple released the iPhone 6 and 6 plus in September 2014 and Samsung released their latest Galaxy smartphone ranges in early 2015. These devices were revolutionary with a bigger screen size, better privacy protection, faster charging and various other technological advancements. These high-end products helped to drive volume sales in Australia, leading to a growth...

Euromonitor International’s Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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