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Mobile Phones in Canada, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Growing use of smartphones and network upgrades were key elements behind the increase in retail sales of mobile phones in 2015. The country’s leading wireless providers - Bell Mobility, Rogers Wireless and Telus – launched national 4G LTE networks in 2014-2015 which provided the infrastructure for service and feature enhancements and also triggered demand for upgraded phones as many older mobile phones in use were not compatible with the 4G network. Not all older mobile phones needed an upgrade...

Euromonitor International’s Mobile Phones in Canada report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Canada, Euromonitor International
MOBILE PHONES IN CANADA
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Blackberry Ltd in Consumer Electronics (canada)
Strategic Direction
Key Facts
Summary 1 BlackBerry Ltd: Key Facts
Summary 2 BlackBerry Ltd: Operational Indicators
Competitive Positioning
Summary 3 BlackBerry Ltd: Competitive Position 2015
Executive Summary
Canada's Growing Digital Lifestyle Buoys Consumer Electronics in 2015
Canada's Wireless Networks Get An Upgrade
Global Brands Lead Market in 2015
Retail Channels Begin To Polarise As Middle Is Cut Out
Quest for Quality Expected To Fuel Growth Through 2020
Key Trends and Developments
Canada's Growing Digital Dependence Becomes A Lifestyle
Retail Channels Forced To Differentiate With Rise of Online Sales
Ecosystems Capture Consumer Loyalty and Drive Platform Use
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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