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Mobile Phones in Japan, Euromonitor International

  • December 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

The emergence of Android-run smartphones with a similar appearance to a feature phone is encouraging feature phone users to migrate to smartphones. These phones are locally called galaho, offering the functionality of smartphones (known as sumaho) and the appearance and some features of feature phones (known as galapagos keitai-denwa). The term galapagos refers to Japanese feature phones’ offer of unique features such as 1-seg reception, FeliCa (enabling feature phones to be use pre-paid...

Euromonitor International’s Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in Japan, Euromonitor International
MOBILE PHONES IN JAPAN
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Toshiba Corp in Consumer Electronics (japan)
Strategic Direction
Key Facts
Summary 1 Toshiba Corp: Key Facts
Summary 2 Toshiba Corp: Operational Indicators
Competitive Positioning
Summary 3 Toshiba Corp: Competitive Position 2015
Executive Summary
Decline Softens in 2015 Thanks To New Technology and Tourist Demand
Mainstream Consumers Seek Multifunctional Devices
Apple Continues To Soar
Electronics and Appliance Specialist Retailers Benefit From Omni-channel Approach
Forecast Period Recovery Driven by Smartphones and Smartwatches
Key Trends and Developments
Tourist Demand Softens Impact of Vat Increase
Showrooming Encourages Stronger Focus on Omni-channel Retailing
Contactless Payments Emerging in M-commerce
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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