Table of Contents
The number of newborn babies has consistently declined in Japan over the last 20 years, from 1.2 million in 1990 to less than one million in 2015. The rising costs of bringing up children, particularly the increased costs of education and food, have resulted in a growing number of married couples deciding to have no child or only one child and this is causing the number of newborn babies to decline. Although sales of baby food are normally influenced by the number of newborn babies rather than...
Euromonitor International's Baby Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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