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Beiersdorf AG in Beauty and Personal Care (World)

  • September 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Beiersdorf’s Nivea leads global skin care, and has generated 85% of its 2015 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition suggests a need to add scale in order to expand. Eucerin needs to be scaled up to profit from the dynamism in dermocosmetics, while acquiring a mid-premium brand would target a wider consumer base than La Prairie’s wealthy but narrow consumer group.

Euromonitor International’s Beiersdorf AG in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men’s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beiersdorf AG in Beauty and Personal Care (World)
Beiersdorf AG in Beauty and Personal Care (World)
Euromonitor International
September 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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