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Biscuits and Snack Bars in New Zealand

  • October 2015
  • 42 pages
  • Euromonitor International
Report ID: 3474720

Summary

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Convenience and premiumisation were the key influences on biscuits and snack bars in 2015. With more New Zealanders becoming time poor, they increasingly turned to the category for breakfast bars as a substitute for more traditional breakfast products. Within biscuits, a strong drive from the major supermarket retailers towards improving their private label portfolios led to a consumer shift from economy to mid-priced brands.

Euromonitor International’s Biscuits and Snack Bars in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Biscuits, Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Biscuits and Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2015

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