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Breakfast Cereals in Belgium, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

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Since 2014, breakfast cereals has returned to positive growth. Because many Belgian consumers are looking for products that contain less sugar and more fibre, the major players in the category have adapted their ingredients while keeping the same characteristics in terms of taste of ingredients. First announced in 2013, for example, Nestlé is replacing its products in both children’s breakfast cereals and RTE breakfast cereals with 30% reduced sugar versions by 2015. In addition, Kellogg...

Euromonitor International's Breakfast Cereals in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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