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Breakfast Cereals in Germany, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

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Breakfast cereals continues to be a rather mature and saturated category in Germany without many opportunities for growth. Apart from that, other factors are also opposed to a more successful development in value and volume terms, which are the demographic trends on the one hand as well as the strong health and wellness trend on the other hand.

Euromonitor International’s Breakfast Cereals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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