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Breakfast Cereals in Germany, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

Breakfast cereals continues to be a rather mature and saturated category in Germany without many opportunities for growth. Apart from that, other factors are also opposed to a more successful development in value and volume terms, which are the demographic trends on the one hand as well as the strong health and wellness trend on the other hand.

Euromonitor International’s Breakfast Cereals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Breakfast Cereals in Germany, Euromonitor International
BREAKFAST CEREALS IN GERMANY
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Dr August Oetker Nahrungsmittel Kg in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Dr August Oetker Nahrungsmittel KG: Key Facts
Competitive Positioning
Summary 2 Dr August Oetker Nahrungsmittel KG: Competitive Position 2015
Hipp GmbH and Co Vertrieb Kg in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 3 Hipp GmbH and Co KG: Key Facts
Competitive Positioning
Summary 4 Hipp GmbH and Co KG: Competitive Position 2015
Executive Summary
Further Growth of Packaged Food in Germany in 2015
High Consumer Confidence Main Driver of Successful Development
Branded Products Able To Gain Ground at Expense of Private Label
Slower Growth of Dominating Discounters Towards End of Review Period
Strong Performance of Packaged Food Expected Over Forecast Period
Key Trends and Developments
High Level of Consumer Confidence in Germany Results in Consumers Trading Up
Snacking Trend Impacts Packaged Food in Germany
Retailers Looking To Increase Revenue and To Improve Margins
Freshness Trend Increasingly Important for Packaged Food in Germany
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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