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Breakfast Cereals in Japan, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

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Breakfast cereals continued to generate double-digit growth in both retail volume and current value terms in 2015, rising by 24% and 22% respectively due to the ongoing boom in sales of granola, which is categorised under muesli. Granola is a baked muesli that is typically eaten with a wide range of toppings such as yoghurt, fresh and dried fruit, jam, honey and syrup. Granola is widely accepted by Japanese consumers as an ideal breakfast food as it offers a variety of options to meet a variety...

Euromonitor International's Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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