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Breakfast Cereals in the United Kingdom, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

Breakfast cereals was hard hit by a number of trends in the UK at the end of the review period. Firstly, consumers are increasingly eating breakfast on-the-go, with breakfast cereals facing strong competition not only from consumer foodservice options but also from more portable products such as snack bars, breakfast biscuits and breakfast drinks. In addition, the health and wellness trend saw consumers increasingly scrutinise the sugar content of food towards the end of the review period, with...

Euromonitor International’s Breakfast Cereals in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Breakfast Cereals in the United Kingdom, Euromonitor International
BREAKFAST CEREALS IN THE UNITED KINGDOM
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Fresh Marketing in Packaged Food (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Fresh Marketing Ltd: Key Facts
Competitive Positioning
Summary 2 Fresh Marketing Ltd: Competitive Position 2015
J Sainsbury Plc in Packaged Food (united Kingdom)
Strategic Direction
Key Facts
Summary 3 J Sainsbury Plc: Key Facts
Summary 4 J Sainsbury Plc: Operational Indicators
Internet Strategy
Private Label
Summary 5 J Sainsbury Plc: Private Label Portfolio
Competitive Positioning
Summary 6 J Sainsbury Plc: Competitive Position 2014
Executive Summary
Growth Recorded But Packaged Food Market Labours
Convenience and Provenance Trends Impact Packaged Food
Brand Manufacturers Challenge Supermarkets With New Strategies
Discounters Consolidate Market Share
Innovation Required To Fend Off Projected Mediocre Performance
Key Trends and Developments
Discounters Consolidate Market Share
Masterbrand Strategy Gains Prominence
Convenience Formats Popular Across the UK
Consumers Value Food Provenance
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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