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  5. > Home Laundry Appliances: Opportunities to Add Value in the Contemporary Landscape

Home laundry appliances was the second most dynamic category in major appliances over 2010-2015 and the category anticipating the second highest absolute volume growth over 2015-2020. This is also one of the categories where “smart” has seen more developments, however, not always in line with consumers’ perceptions of added value or with innovation in laundry detergents. Opportunities for further added value are there for the category but more cohesion is needed to take better advantage of them.

Euromonitor International’s Home Laundry Appliances: Opportunities to Add Value in the Contemporary Landscape global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Laundry Appliances: Opportunities to Add Value in the Contemporary Landscape
Home Laundry Appliances: Opportunities to Add Value in the Contemporary Landscape
Euromonitor International
December 2015
Introduction
Setting the scene
Understanding the consumer
Overview of the Laundry Care landscape
recommendations

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