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Ice Cream and Frozen Desserts in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Malaysian consumers increasingly crave ice cream and frozen desserts due to the convenience that these products offer, the tropical weather which prevails in the country and the consistent addition of new variants to existing brands. For instance, new flavours introduced by Unilever under its Magnum brand towards the end of the review period included the August 2015 introduction of Almond White launch, followed by Magnum Black Espresso and Magnum Pink in January 2016. These new variants add to...

Euromonitor International’s Ice Cream and Frozen Desserts in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ice Cream and Frozen Desserts in Malaysia
ICE CREAM AND FROZEN DESSERTS IN MALAYSIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2011-2016
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2011-2016
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2011-2016
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2011-2016
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2011-2016
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2012-2016
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2013-2016
Table 8 NBO Company Shares of Ice Cream: % Value 2012-2016
Table 9 LBN Brand Shares of Ice Cream: % Value 2013-2016
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2012-2016
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2013-2016
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2012-2016
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2013-2016
Table 14 NBO Company Shares of Frozen Desserts: % Value 2012-2016
Table 15 LBN Brand Shares of Frozen Desserts: % Value 2013-2016
Table 16 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2011-2016
Table 17 Distribution of Ice Cream by Format: % Value 2011-2016
Table 18 Distribution of Frozen Desserts by Format: % Value 2011-2016
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Nestle (m) Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 1 Nestle (M) Bhd: Key Facts
Summary 2 Nestle (M) Bhd: Operational Indicators
Competitive Positioning
Summary 3 Nestle (M) Bhd: Competitive Position 2016
Tesco Stores (malaysia) Sdn Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 4 Tesco Stores (M) Sdn Bhd: Key Facts
Summary 5 Tesco Stores (M) Sdn Bhd: Operational Indicators
Internet Strategy
Private Label
Summary 6 Tesco Stores (M) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 7 Tesco Stores (M) Sdn Bhd: Competitive Position 2016
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 23 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 24 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 25 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 27 Sales of Packaged Food by Category: Volume 2011-2016
Table 28 Sales of Packaged Food by Category: Value 2011-2016
Table 29 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 30 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 31 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 32 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 33 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 34 Penetration of Private Label by Category: % Value 2011-2016
Table 35 Distribution of Packaged Food by Format: % Value 2011-2016
Table 36 Distribution of Packaged Food by Format and Category: % Value 2016
Table 37 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 38 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 39 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 40 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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