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Processed Meat and Seafood in Germany

  • October 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

Processed meat and seafood stagnated in volume in 2016 whilst posting 2% current value growth to reach €13.8 billion. Processed meat and seafood includes shelf-stable, chilled processed and frozen processed meat, seafood and meat substitutes. With a relatively high per capita consumption of 22kg per German consumer in 2016, to which the fresh counterparts not covered in packaged food are yet to be added, the processed meat and seafood market is rather mature. Nonetheless, the good weather...

Euromonitor International’s Processed Meat and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Processed Meat and Seafood in Germany
PROCESSED MEAT AND SEAFOOD IN GERMANY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2011-2016
Table 2 Sales of Processed Meat and Seafood by Category: Value 2011-2016
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2011-2016
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2011-2016
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2011-2015
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2011-2015
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2011-2015
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2011-2016
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2011-2016
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2012-2016
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2013-2016
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2011-2016
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2016-2021
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2016-2021
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2016-2021
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2016-2021
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Unilever Deutschland GmbH: Key Facts
Summary 2 Unilever Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Unilever Deutschland GmbH: Competitive Position 2016
Executive Summary
Successful Development in 2016, Especially in Value Terms
Favourable Economic Circumstances Smooth the Way for Further Growth
Very Competitive Environment, With Private Label Under Pressure
Strong Growth in Convenience Stores, Although From A Very Low Base
Further Growth Expected, Unless General Conditions Take A Turn for the Worse
Key Trends and Developments
Favourable Economic Circumstances Allow for the Further Growth of Packaged Food
Blurring of the Distinctions Between Foodservice, Fresh Food and Packaged Food
Social Media Is Increasingly Important for Consumer Loyalty
Discounters Under Pressure React With Many Activities
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 21 Sales of Packaged Food by Category: Volume 2011-2016
Table 22 Sales of Packaged Food by Category: Value 2011-2016
Table 23 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 24 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 25 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 26 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 28 Penetration of Private Label by Category: % Value 2011-2016
Table 29 Distribution of Packaged Food by Format: % Value 2011-2016
Table 30 Distribution of Packaged Food by Format and Category: % Value 2016
Table 31 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 32 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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