Table of Contents
While ready meals continued to grow in Germany in value and volume terms in 2015 with more than 1% growth in value, this performance was weaker than in the previous three years of 2012, 2013 and 2014. On the one hand, the convenience trend continued to be the most important driving factor for sales of ready meals by far, as employment levels remained at record high levels and average household sizes continued to decline. On the other hand, many categories of ready meals remained contradictory...
Euromonitor International’s Ready Meals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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