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Ready Meals in Germany, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

While ready meals continued to grow in Germany in value and volume terms in 2015 with more than 1% growth in value, this performance was weaker than in the previous three years of 2012, 2013 and 2014. On the one hand, the convenience trend continued to be the most important driving factor for sales of ready meals by far, as employment levels remained at record high levels and average household sizes continued to decline. On the other hand, many categories of ready meals remained contradictory...

Euromonitor International’s Ready Meals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ready Meals in Germany, Euromonitor International
READY MEALS IN GERMANY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Dr August Oetker Nahrungsmittel Kg in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Dr August Oetker Nahrungsmittel KG: Key Facts
Competitive Positioning
Summary 2 Dr August Oetker Nahrungsmittel KG: Competitive Position 2015
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 3 Unilever Deutschland GmbH: Key Facts
Competitive Positioning
Summary 4 Unilever Deutschland GmbH: Competitive Position 2015
Executive Summary
Further Growth of Packaged Food in Germany in 2015
High Consumer Confidence Main Driver of Successful Development
Branded Products Able To Gain Ground at Expense of Private Label
Slower Growth of Dominating Discounters Towards End of Review Period
Strong Performance of Packaged Food Expected Over Forecast Period
Key Trends and Developments
High Level of Consumer Confidence in Germany Results in Consumers Trading Up
Snacking Trend Impacts Packaged Food in Germany
Retailers Looking To Increase Revenue and To Improve Margins
Freshness Trend Increasingly Important for Packaged Food in Germany
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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