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Rice, Pasta and Noodles in India

  • December 2016
  • -
  • Euromonitor International
  • -
  • 45 pages

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Following the controversy surrounding the discovery of MSG and lead in Maggi noodles, brands such as Maggi and Yippee are focused on gaining consumer confidence in their products. Maggi relaunched its healthier variants, such as Maggi Vegetable Atta and Maggi Oats Noodles, in April 2016, and Yippee launched TV ads to spread awareness about the safety of noodles.

Euromonitor International’s Rice, Pasta and Noodles in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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