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Vitamins and Dietary Supplements in China

  • September 2016
  • -
  • Euromonitor International
  • -
  • 52 pages

Driven by increasing demand and the positive attitude towards vitamins and dietary supplements, this category continued growing in 2016. Rising demand was mainly stimulated by the ageing population, environmental pollution and rising consumer health-conscious over the review period. Moreover, along with the increasing middle-class in China, rising disposable incomes enabled consumers to purchase these products. Furthermore, after years of education and market cultivation by numerous players, con...

Euromonitor International’s Vitamins and Dietary Supplements in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in China
VITAMINS AND DIETARY SUPPLEMENTS IN CHINA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Amway (china) Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 3 Amway (China) Co Ltd: Key Facts
Competitive Positioning
Summary 4 Amway (China) Co Ltd: Competitive Position 2016
Cr Sanjiu Medical and Pharmaceutical Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 5 CR Sanjiu Medical and Pharmaceutical Co Ltd: Key Facts
Summary 6 CR Sanjiu Medical and Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 CR Sanjiu Medical and Pharmaceutical Co Ltd: Competitive Position 2016
Guangzhou By-health Biological Engineering Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 8 Guangzhou By-health Biological Engineering Co Ltd: Key Facts
Summary 9 Guangzhou By-health Biological Engineering Co Ltd: Operational Indicators
Competitive Positioning
Summary 10 Guangzhou By-health Biological Engineering Co Ltd: Competitive Position 2016
Infinitus (china) Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 11 Infinitus (China) Co Ltd: Key Facts
Competitive Positioning
Summary 12 Infinitus (China) Co Ltd: Competitive Position 2016
Shandong Dong-e E-jiao Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 13 Shandong Dong-E E-Jiao Co Ltd: Key Facts
Summary 14 Shandong Dong-E E-Jiao Co Ltd: Operational Indicators
Competitive Positioning
Summary 15 Shandong Dong-E E-Jiao Co Ltd: Competitive Position 2016
Executive Summary
Growth Momentum Remains Strong
Administrative Measures of Health Food Registration and Filing Enforced
Players Remain Competitive Though Joint Ventures, Mergers and Acquisitions
Internet Retailing Continues Its Buoyant Growth, Whilst Chemists/pharmacies Still Leads
Steady Forecast Performance
Key Trends and Developments
the Impact of the New Administrative Measures on the Consumer Health Market
Players Join Hands To Remain Competitive, in Addition To Mergers and Acquisitions
Cross-border E-commerce Boosts Consumer Health
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Region: Value 2011-2016
Table 17 Sales of Consumer Health by Region: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 24 Forecast Sales of Consumer Health by Region: Value 2016-2021
Table 25 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 16 OTC: Switches 2014-2016
Sources
Summary 17 Research Sources












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