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Developing Responses to Challenges in the Global Pasta Market

  • November 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

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Pasta is a tough market to be in. In the West, the Italian staple is losing out to rice and noodles, as Asian cuisine surges in popularity. Despite rapid growth in developing markets, it continues to underperform against rival staples. This briefing examines these problems and highlights potential avenues of growth for manufacturers. It suggests that long-term goals should take precedence over short-term revenues, and discusses potential solutions to sclerosis
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Euromonitor International's Developing Responses to Challenges in the Global Pasta Market global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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