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Economy, Standard or Premium? What’s Driving Growth in Ice Cream?

  • November 2015
  • -
  • Euromonitor International
  • -
  • 42 pages

Summary

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As a sequel to What’s Driving Growth in Chocolate Confectionery, this report looks at different pricing strategies within the ice cream industry and aims to understand if brand positioning has a positive impact on sales. This briefing uses unique data generated for Packaged Food and demonstrates insights using latest Packaged Food Forecast Model. While a clear connection could be found between price positioning and brand performance for chocolate confectionery, ice cream is quite the opposite.

Euromonitor International's Economy, Standard or Premium? What’s Driving Growth in Ice Cream? global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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