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  5. > Global Energy Drinks : Evolving Product Mix Creates Opportunity

Global Energy Drinks : Evolving Product Mix Creates Opportunity

  • November 2015
  • -
  • Euromonitor International
  • -
  • 72 pages

The global briefing on energy drinks covers the evolution of energy drinks from medicinal energy tonics for Japanese salarymen to non-carbonated energy drinks for blue-collar workers in Thailand to premium carbonated energy drinks for affluent partygoers to everyday refreshment beverages, featuring sweet, fruity flavours. Growth trends in all regions and major markets are covered, including changes in distribution channels, flavour innovation and packaging innovation.

Euromonitor International's Global Energy Drinks : Evolving Product Mix Creates Opportunity global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Global Energy Drinks : Evolving Product Mix Creates Opportunity
Global Energy Drinks : Evolving Product Mix Creates Opportunity
Euromonitor International
November 2015
Introduction
Global performance
Competitive Landscape
Regional highlights
Global Prospects

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