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Analysis of the Global Enterprise Video Platforms Market 

  • December 2015
  • -
  • Frost & Sullivan
  • -
  • 126 pages

Analysis of the Global Enterprise Video Platforms Market : Market Revenue is Expected to Double by 2019

The past year has been an exciting one for the enterprise video platforms market. This study takes a closer look into what is a dynamic and fast-growing market. The growing number of millennials in the workplace, shifting workplace dynamics, including BYOD adoption, and the increasing number of instances of telecommuting, are creating the need to communicate and engage with the workforce, thereby propelling the demand for enterprise video solutions. Self-service Webcasting and employee-generated content are vehicles of growth. Economic uncertainty and market fragmentation continue to be challenges. The study offers a closer look at key drivers and restraints and regional, technology, and market trends. The market is segmented by vertical, horizontal application, region, distribution channel, and size of enterprise customer. The base year is 2014, and forecasts run through to 2021.

Executive Summary

-This study on the global enterprise video platforms (EVP) market covers software and hardware point solutions as well as the comprehensive platforms that are employed to capture, stream, and deliver live and on-demand forms of enterprise video for inward-facing communications, such as CEO broadcasts, employee townhalls, and corporate training.

- EVP enables large organizations with geographically dispersed workforces situated in multiple offices to drive smooth and seamless communication, facilitate knowledge management and the exchange of ideas, offer continuous learning opportunities and compliance training, provide timely product and service updates, and deliver time-sensitive crisis communications.

- The ubiquity of broadband, the explosion of BYOD and telecommuting within the enterprise, the growing number of millennials within the workforce, and the increasing volume of online video being consumed by employees in their daily lives are all resulting in a reorganization of enterprise IT priorities to include EVP. Vendors in this space offer a variety of solutions - from comprehensive end-to-end platforms to hardware and software point solutions and SaaS-based solutions. The availability of easy-to-use, self-service Webcasting solutions in flexible deployment models and pricing packages makes EVP accessible not just to the largest global organizations but also to the burgeoning SMB market.

Over the past 3-5 years, the EVP market has been changing rapidly, and it is highly fragmented today. Multiple vendors have approached this market from different ends, that is, vendors with traditional core competencies in complementary markets, such as unified communications, online video platforms, and virtual events have entered this market, making it confusing for the enterprise customer to evaluate, compare, and contrast product offerings. Market education continues to be critical to get right.

- Economic uncertainty in Western Europe, many parts of Latin America, and Asia-Pacific lengthens sales cycles and dampens demand forecasts.

- During deployments, the enterprise network continues to be the key challenge. Vendors that focus on solving the delivery challenge differentiate themselves in the market.

- Security, scalability, and the availability of Webcasts continue to be key considerations for live communication, whereas the ingest and the management of video from multiple sources, search, discovery, engagement analytics, and the ability to manage and govern employee-generated content are key on the on-demand side.

- VBrick Systems Inc. continued to lead the market in 2014. It is followed by Sonic Foundry Inc., Qumu Corporation, Haivision, and Talk-Point.

Table Of Contents

Analysis of the Global Enterprise Video Platforms Market 
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary
2. Executive Summary
3. Executive Summary
4. Executive Summary—Market Engineering Measurements
5. Executive Summary—Market Engineering Measurements
6. Executive Summary—CEO's Perspective

2 MARKET OVERVIEW

Market Overview
1. Market Overview—Digital Media Value Chain
2. Market Overview and Definitions
3. Market Overview and Definitions
4. Enterprise Video Workflow
5. Market Overview and Focus of Analysis
6. Market Overview and Regional Definitions
7. Market Overview and Vertical Industry Definitions
8. Market Overview and Vertical Industry Definitions
9. Market Overview: Region-wise Breakdown
10. Market Overview—Key Questions this Study will Answer
11. Enterprise Video Network Architecture—Acquisition to Distribution

3 EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL ENTERPRISE VIDEO PLATFORM MARKET

External Challenges: Drivers and Restraints—Total Enterprise Video Platform Market
1. Market Drivers
2. Drivers Explained
3. Drivers Explained
4. Drivers Explained
5. Drivers Explained
6. Drivers Explained
7. Drivers Explained
8. Drivers Explained
9. Drivers Explained
10. Drivers Explained
11. Drivers Explained
12. Market Restraints
13. Restraints Explained
14. Restraints Explained
15. Restraints Explained
16. Restraints Explained
17. Restraints Explained
18. Restraints Explained

4 FORECASTS—TOTAL ENTERPRISE VIDEO PLATFORM MARKET

Forecasts—Total Enterprise Video Platform Market
1. Forecast Assumptions
2. Revenue Forecast
3. Revenue Forecast Discussion
4. Percent Revenue Forecast by Region
5. Revenue Forecast by Region
6. Regional Market Lifecycle Analysis
7. Regional Market Lifecycle Analysis
8. Revenue by Distribution Channel

5 TRENDS—TOTAL ENTERPRISE VIDEO PLATFORM MARKET

Trends—Total Enterprise Video Platform Market
1. Convergence with Digital Signage
2. Enterprise Social Integrations Extending EVP Reach
3. Enterprise Social Integrations Extending EVP Reach
4. Engagement and QoS Analytics Delivering Unique Insights
5. Enabling Enterprises to Better Leverage Video Conferencing Content
6. Mobile and Employee-generated Content Drives a New Wave of Adoption
7. Emergence of WebRTC
8. New Video Formats and Codecs
9. New Video Formats and Codecs
10. Search and Discovery Help Enterprises Extract Value from Video Assets
11. Microsoft and Office 365 Video
12. Pricing Trends Discussion
13. Pricing Trends Discussion

6 DEMAND ANALYSIS

Demand Analysis
1. Purchasing Patterns and Trends
2. Enterprise-wide Video Strategies and Key Considerations
3. Achieving Enterprise-wide Adoption
4. Consumerization and the Emergence of Self-service Webcasting
5. Enterprise Priorities
6. Decision-making and the Deployment Process
7. Decision-making and Deployment Trends
8. Decision-making and Deployment Trends
9. Post Deployment —Analytics and ROI Tracking
10. Additional Features for the Future
11. Additional Features for the Future

7 MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL ENTERPRISE VIDEO PLATFORM MARKET

Market Share and Competitive Analysis—Total Enterprise Video Platform Market
1. The Evolution of the EVP Space
2. The Evolution of the EVP Space
3. The Evolution of the EVP Space
4. Competitive Analysis—Market Share
5. Competitive Environment
6. Competitive Landscape
7. Competitive Factors and Assessment
8. Competitive Factors and Assessment
9. Top Competitors
10. Top Competitors

8 SEGMENT ANALYSIS

Segment Analysis
1. Percent Revenue Breakdown by Vertical
2. Percent Revenue Breakdown by Vertical Discussion
3. Percent Revenue Breakdown by Vertical Discussion
4. Percent Revenue Breakdown by Vertical Discussion
5. Percent Revenue Breakdown by End-user Application
6. Percent Revenue Breakdown by End-user Application Discussion
7. Percent Revenue Breakdown by End-user Application Discussion
8. Percent Revenue Breakdown by End-user Application Discussion
9. Percent Revenue Breakdown by Deployment Methodology
10. Percent Revenue Breakdown by Deployment Methodology Discussion
11. Percent Revenue Breakdown by Deployment Methodology Discussion
12. Percent Revenue Breakdown by Horizontal
13. Percent Revenue Breakdown by Horizontal Discussion

9 NALA BREAKDOWN

NALA Breakdown
1. NALA Market Revenue Forecast
2. NALA Market Revenue Forecast Discussion
3. NALA Market Revenue Forecast Discussion
4. NALA Market Revenue Forecast Discussion

10 EMEA BREAKDOWN

EMEA Breakdown
1. EMEA Market Revenue Forecast
2. EMEA Market Revenue Forecast Discussion
3. EMEA Market Revenue Forecast Discussion

11 ASIA-PACIFIC BREAKDOWN

Asia-Pacific Breakdown
1. Asia-Pacific Market Revenue Forecast
2. Asia-Pacific Market Revenue Forecast Discussion
3. Asia-Pacific Market Revenue Forecast Discussion

12 THE LAST WORD

The Last Word
1. The Last Word—Predictions
2. The Last Word—Recommendations
3. Legal Disclaimer

13 APPENDIX

Appendix
1. Methodology
2. Measurements
3. Measurements
4. Research Methodology and Scope
5. Partial List of Companies Interviewed
6. Learn More—Next Steps
7. List of Exhibits
8. List of Exhibits

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