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U.S. Milk and Dairy Beverages through 2020

  • December 2016
  • -
  • Beverage Marketing
  • -
  • 228 pages

This report by Beverage Marketing Corp. READY TO GO.

This U.S. milk industry research report from Beverage Marketing Corporation includes data on fluid milk production, consumption, flavors, milk by fat content and advertising expenditures. It also analyzes the forces reshaping the dairy industry, such as consolidation, pricing and health matters and addresses packaging and distribution. To round out its findings, this comprehensive industry report also covers flavored dairy-based shelf stable beverages, yogurt drinks and creamers.

The answers you need:
In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving readers a strong tool for spotting trends and opportunities.

This market research report examines industry developments and issues of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.
- How much was consumed in the United States during 2015, and how much was likely to be imbibed in 2016?
- How did the leading processors perform?
- What is the U.S. dairy industry doing to spur consumption?
- Which region produces the most milk? Which consumes the most?
- What are the most recent developments in packaging?
- How are the dairy-based shelf-stable and yogurt based beverage segments faring?
- What are the growth prospects for milk and its segments through 2020?

This report features:
Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a comprehensive understanding of all facets of the market including:
- Analysis of the national and regional markets.
- Market volume segmentation by fat level and flavors.
- Coverage of the different types, including flavored milk, organic milk and shelf-stable dairy-based beverages.
- Analysis of distribution channels, quantifying volume sold through various on- and off-premise distribution channels.
- A look at wholesale and retail sales as well as pricing by retail outlet type.
- Exploration of recent developments in packaging as well as a break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).
- Discussion of the major dairy processors and fluid milk companies, including mergers and acquisitions, brands and private label and strategies that companies and industry organizations have used to market and distribute.
- Wholesale dollar sales for leading dairy processors including Dean Foods, Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.
- A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.
- Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey’s, Yoo-hoo and others.
- Data on advertising expenditures.
- Demographic profiles of milk users and how they stand in relation to the total adult population of the United States.
- A look at the drinkable yogurt market, non-dairy creamer with statistics and discussion covering particular brands including Dannon, Stonyfield, Coffee-Mate, International Delight.
- Discussion of the organic market.
- Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2020.

Table Of Contents

U.S. Milk and Dairy Beverages through 2020
1. THE U.S. MILK MARKET
The National Fluid Milk Market
- Overview
- Per Capita Consumption
- Compound Annual Growth
- Seasons
- Milk Production
The Regional Fluid Milk Markets
- Consumption
- Production

Exhibits
U.S. Fluid Milk Market Volume, Weight and Growth 1975 - 2020
U.S. Fluid Milk Market Per Capita Consumption 1975 - 2020
U.S. Fluid Milk Market Compound Annual Growth 1980 - 2020
U.S. Fluid Milk Market Quarterly Volume Shares 2002 - 2015
U.S. Milk Market Production Per Cow 1960 - 2015
U.S. Fluid Milk Market Consumption by Region 2012 - 2020
U.S. Fluid Milk Market Share of Consumption by Region 2012 - 2020
U.S. Fluid Milk Market Change in Consumption by Region 2013 - 2020
U.S. Fluid Milk Market Share of Production by Region 2011 - 2015
2. THE U.S. MILK MARKET BY FAT CONTENT
Milk Market by Fat Types
- Overview
- Volume and Growth
- Volume Projections
Other Fluid Milk Categories
- Overview
- Lactose-Free Milk
- rBGH-Free Milk
- Buttermilk

Exhibits
U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2020
U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2020
U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2020
3. THE U.S. MILK MARKET BY FLAVORS
The Flavored Milk Market
- Overview
- The Flavors
- Flavored Milk Brands

Exhibits
U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2020
U.S. Flavored Fluid Milk Market Volume by Flavor 2012 - 2020
U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2012 - 2020
U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2013 - 2020
4. LEADING DAIRIES
The Top Dairy Companies
- Overview
- Dean Foods
- Schreiber Foods Inc
- Land O' Lakes
- Dairy Farmers of America
- Kraft Foods
Leading Fluid Milk Processors
- Overview
- Dean Foods
- Kroger Dairy Division
- Dairy Farmers of America
- Borden Dairy Company
- H.P. Hood

Exhibits
Leading Dairy Processors Estimated Wholesale Dollar Sales 2010 - 2015
Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2010 - 2015
Leading Fluid Milk Companies Estimated Share of Sales 2010 - 2015
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
Branded vs. Private Label Milk
- Overview
- Fluid Milk Brands

Exhibits
U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2012 - 2016
U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 - 2016
U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 - 2016
U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2012 - 2016
U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 - 2016
U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 - 2016
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
Milk Distribution
- Overview
- Volume by Distribution Channel

Exhibits
U.S. Fluid Milk Market Volume by Distribution Channel 2011 - 2020
U.S. Fluid Milk Market Share of Volume by Distribution Channel 2011 - 2020
U.S. Fluid Milk Market Change in Volume by Distribution Channel 2012 - 2020
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
Milk Packaging
- Volume by Package Type
- Volume by Package Size

Exhibits
U.S. Fluid Milk Market Volume by Package Type 2011 - 2020
U.S. Fluid Milk Market Share of Volume by Package Type 2011 - 2020
U.S. Fluid Milk Market Change in Volume by Package Type 2012 - 2020
U.S. Fluid Milk Market Volume by Package Size 2011 - 2020
U.S. Fluid Milk Market Share of Volume by Package Size 2011 - 2020
U.S. Fluid Milk Market Change in Volume by Package Size 2011 - 2020
8. U.S. MILK PRICING
Milk Pricing
- Overview
- Wholesale and Retail Prices
- Federal Milk Order Prices

Exhibits
U.S. Fluid Milk Market Wholesale and Retail Sales 1988 - 2020
U.S. Fluid Milk Market Average Price Per Gallon by Retail Outlet 2012 - 2016 YTD
U.S. Fluid Milk Market Federal Order Minimum Prices 1980 - 2016 YTD
9. U.S. MILK ADVERTISING EXPENDITURES
Milk Advertising
- Overview
- Leading Advertisers
- Advertising Spending by Media

Exhibits
U.S. Fluid Milk Market Expenditures by Leading Advertisers 2011 - 2015
U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2011 - 2015
U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2011 - 2015
U.S. Fluid Milk Market Advertising Expenditures by Media 2011 - 2015
U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2011 - 2015
U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2011 - 2015
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
Demographics of the Milk Consumer
- Overview
- Milk Consumption by Age
- Milk Consumption by Gender
- Type of Milk Consumed

Exhibits
U.S. Milk Consumption by Age Penetration by Usage 2015
U.S. Milk Consumption by Age Share of Volume 2015
U.S. Milk Consumption by Age Ounces Consumed 2015
U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2015
Type of Milk Consumed by Age by Flavor 2015
Type of Milk Consumed by Age by Fat Level 2015
11. DAIRY-BASED SHELF-STABLE BEVERAGES
Value-Added, Shelf-Stable Milk Products
- Overview
- Leading Brands

Exhibits
Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2010 - 2015
Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2010 - 2015
Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2011 - 2015
12. THE U.S. YOGURT DRINK MARKET
Yogurt Drinks
- Overview
- Leading Brands

Exhibits
U.S. Yogurt Drink Market Estimated Volume and Growth 2007 - 2020
U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 - 2020
U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2010 - 2015
13. THE U.S. NON-DAIRY CREAMER MARKET
Non-Dairy Creamers
- Overview
- Leading Brands

Exhibits
U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 - 2020
U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 - 2020
U.S. Non-Dairy Creamer Market Estimated Share of Volume by Brand 2011 - 2015
14. THE U.S. ORGANIC MILK MARKET
Organic Milk
- Overview
- Leading Brands

Exhibits
U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 - 2020
U.S. Organic Fluid Milk Market Per Capita Consumption 2002 - 2020
Appendix
MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS
Description, Options and Requirements

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