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Croatia TV Update

  • September 2015
  • -
  • Ovum
  • -
  • 39 pages


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A detailed update of Croatia's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising plus platform share and revenue forecasts.


Croatia boasts the third largest IPTV sector in the Central and Eastern European region, with T-HT's MAXtv platform having led the pay-TV industry since 2008. MAXtv continues to maintain its dominance despite a slowdown, and decline, in subscriber growth.
Some consolidation has occurred in the cable sector but, with growth opportunities limited, more acquisitions appear likely. There could also be consolidation in the DTH sector.
Over the forecast period, Ovum is anticipating that pay-TV penetration will rise from 50% in 2014 to 63% by the end of 2019.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in Croatia.
Assess the prospects for multiscreen/OTT initiatives in the Croatian TV market.

Key questions answered

What areas of the Croatian TV market are due to experience growth in the forecast period until 2019?
What is the state of IPTV in Croatia?
How has Croatian TV operators used multiplay services?

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