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India TV Update

  • September 2015
  • -
  • Ovum
  • -
  • 42 pages

A detailed update of India's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising plus platform share and revenue forecasts.

Highlights

Regulator TRAI is being lobbied by D2H and cable operators to create a regulatory framework for OTT players to avoid them gaining a monopoly or market domination. The move is being opposed by the online players.
The government's cable digitization program is struggling to meet its deadlines. Phase IV's deadline, the end of 2014, has been revised to the end of 2016.
The government has mandated cable TV operators to upgrade their infrastructure networks to accommodate for broadband and bundling.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in India.
Assess the prospects for multiscreen/OTT initiatives in the Indian TV market.

Key questions answered

What is the status of regulation of OTT players in India?
What is the progress of the government's cable digitization program?
What is the government doing to improve broadband connectivity over cable?

Table Of Contents

India TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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