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Ghana TV Update

  • September 2015
  • -
  • Ovum
  • -
  • 32 pages

This is an update of Ghana's TV market covering an overview of the market, pay-TV landscape, next generation TV & OTT, and DTT development. It includes TV subscriptions and revenue forecast for the period 2015-19.

Highlights

Ghana had 2.7 million TV households, a household penetration of 60%, by the end of 2014. The number of pay-TV households was low at 194,000, a mere 7% of the total TV households.
Ghana awarded an $82.6m DTT contract to K-NET, a Ghanaian-based technology firm, which is expected to deploy the DTT infrastructure in three phases over nine months. The government has extended the official digital migration deadline to March 2016.
Ovum projects that Ghana will have slightly more than 3.5 million TV households, a household penetration for TV of 70%, by the end of 2019, when 260,000 households will be taking pay TV, a household penetration of 7%, essentially unchanged from 2014.

Features and benefits

Provides analysis of Ghana's TV market by providing market statistics, including forecasts to 2019.
Identifies the key development trends in Ghana's TV market

Key questions answered

How does Ghana's TV market compare with other regional markets in terms of subscriber numbers and the pace of digital development?
What will drive growth of Ghana's TV market in the next five years?

Table Of Contents

Ghana TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV forecasts
Appendix

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