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Mexico TV Update

  • August 2015
  • -
  • Ovum
  • -
  • 47 pages

Summary

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A detailed update of Mexico's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes market players, market shares, programming, and advertising with subscriber and revenue forecasts.

Highlights

Regulations that restrict America Movil from entering the TV market allow more players on to the market.
Televisa has been the main beneficiary while DTH has thrived as the main pay-TV technology.
Digital terrestrial television is making good progress. The innovative use of a digital TV set giveaway for low-income homes - as opposed to the more familiar STB giveaway - has assisted penetration. But an end-2015 analog switch-off target still seems ambitious.
Innovative offers and second-screen services are making an impact.
Netflix is reinforcing its Spanish content and applying new payment strategies to gain share in Mexico.

Features and benefits

Assess the key players in Mexico's TV market and what the most pressing competitive elements are that affect them.
Evaluate how new multiscreen and TV Everywhere services are changing Mexico's TV market.

Key questions answered

How is consolidation affecting the main players in Mexico?
What is happening with piracy in Mexico?

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