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Estonia TV Update

  • August 2015
  • -
  • Ovum
  • -
  • 38 pages

Summary

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A detailed update of Estonia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

Estonia completed ASO in July 2010 and DTT has peaked as a primary platform. It now looks set to decline as households sign up to other platforms as their primary service, downgrading DTT to a secondary service.
The country has a very strong pay-TV market, which has squeezed the FTA segment, limiting DTT to 22% penetration.
While cable is still the leading pay-TV platform, the IPTV subscriber base is growing and is now the second most popular technology in the market.

Features and benefits

Assess the key players in Estonia's TV market and what the most pressing competitive elements are that affect them.
Evaluate how new multiscreen and TV Everywhere services are changing Estonia's TV market.

Key questions answered

How will multiscreen and TV Everywhere change Estonia's TV market?
What impact will the slow switch-over from analog cable to digital have on the competition between IPTV and cable?

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