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US TV Update

  • August 2015
  • -
  • Ovum
  • -
  • 34 pages

A detailed update of the US TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

DISH Network has also taken on cord-cutters with its Sling TV offering, allowing live viewing over the Internet.
The switch to digital is helping US cable players retain customers, combating both DTH and OTT competitors.

Features and benefits

Assess the impact of OTT competition on the US TV marketCompare the strategies of different operators in the US TV market

Key questions answered

How are TV providers responding to the rise of OTT companies like Netflix?
How are operators using M&A to further their strategies?

Table Of Contents

US TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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