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US Update, September 2015

  • October 2015
  • -
  • Ovum
  • -
  • 66 pages

T-Mobile continues to shake up the status quo with its Un-carrier program, while Sprint seeks to regain the challenger position with new tariff plans and pricing promotions. AT&T and Verizon have responded with some pricing deals of their own. In gigabit services, Google and AT&T remain the most prominent players. The AWS-3 auction concluded in January 2015, with AT&T emerging the big winner.


T-Mobile is an innovator in the US mobile market. It was the first to popularize equipment installment plans (EIPs) for devices, which is now shifting the market away from a subsidized model. Meanwhile, Sprint introduced the handset leasing model to the US market, and T-Mobile is now offering this option as well.
Gigabit service deployments are growing in the US, with Google and AT&T remaining the most prominent companies, rolling out 1Gbps speeds in multiple markets.
It has been a busy year with M&A in the pay-TV segment. The FCC has reviewed or is reviewing several major deals this year: AT&T/DirecTV, Comcast/Time Warner Cable (TWC), Charter/TWC/Bright House, Altice/Suddenlink, and Altice/Cablevision.

Features and benefits

Learn about LTE subscription growth trends and forecasts for the US market.
Compare mobile data pricing options among leading US operators.
Learn about gigabit service deployments and plans by market leaders.
Evaluate the challenger strategies introduced by T-Mobile and Sprint.

Key questions answered

How is T-Mobile's Un-carrier strategy influencing the US market as a whole?
What is Sprint doing to gain back its position as market challenger?
What are US carriers' plans for LTE-Advanced, VoLTE, and LTE Broadcast?

Table Of Contents

US Update, September 2015
Telecoms market context
Mobile market analysis
Fixed market analysis
Operator initiatives
Content strategies and best practice
OTT/Internet companies
Regulation and public policy

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