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Belgium TV Update

  • November 2015
  • 46 pages
  • Ovum
Report ID: 3482303

Summary

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A detailed update of Belgium's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

- Cable remains the dominant platform but is in long-term decline as the remaining fifth of the population still using analog cable signals are churning to rival platforms.
- IPTV has been the main beneficiary of cable churn, boosting Proximus's success.
- With pay-TV penetration so high, DTT has been extremely limited, as the primary service in just 1% of households.

Features and benefits

- Gain an insight into how the pay-TV and TV advertising sectors are faring in Belgium
- Assess the prospects for multiscreen/OTT initiatives in the Belgian TV market

Questions answered

- How is competition manifesting itself given Belgium's very high pay-TV penetration?
- What have been the main moves undertaken by the major TV operators?

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