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Hong Kong TV update

  • October 2015
  • -
  • Ovum
  • -
  • 40 pages

A detailed analysis of Hong Kong's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, and DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

The landscape of Hong Kong's free TV market has undergone major changes as the government has decided not to renew ATV's free-to-air license, and powerful pay-TV players will soon compete in the free TV market long dominated by TVB.
LeTV, a Chinese company which uses the Internet to stream video, has won the rights to English Premier League soccer. This is the first time, worldwide, that an Internet streamer has won these rights, which are particularly important in Hong Kong.

Features and benefits

Gain a deep insight into how the pay-TV and free TV sectors are changing in Hong Kong
Assess the prospects for multiscreen and OTT initiatives in Hong Kong's TV market

Key questions answered

How is pay-TV progressing with all the competitions and pressures from free TV services and OTT services?
How will digital terrestrial TV (DTT) perform in a market expecting the participation of powerful pay-TV players?

Table Of Contents

Hong Kong TV update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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