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Denmark TV Update

  • October 2015
  • -
  • Ovum
  • -
  • 45 pages

Detailed update of Denmark's TV market, with five-year market forecasts, covering FTA and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes revenue, market shares, programming, and advertising.

Highlights

Cable remains the dominant platform but has been slow to digitize, with 31% of households still relying on analog cable services.
Pay DTH and DTT offer digital alternatives to analog cable but both appear to have peaked.
IPTV is the largest growth platform, serving some 15% of TV households.
Netflix has become popular in Denmark while the main pay-TV operators continue to expand their own OTT services as competition heightens.

Features and benefits

Assesses the potential for growth in Denmark's TV market.
Evaluates the likely impact of next-generation TV on Denmark's established pay-TV market.

Key questions answered

What platforms will drive growth in Danish TV in the foreseable future?
What is the size of Denmark's OTT market?

Table Of Contents

Denmark TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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