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Sweden TV Update

  • October 2015
  • -
  • Ovum
  • -
  • 44 pages

Summary

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A detailed update of Sweden's TV market, with five-year market forecasts, covering FTA and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

Sweden's advanced FTTH/B networks ensure that IPTV continues to provide a strong challenge to cable, which has long been the most popular platform but is now facing a stall in subscriber additions.
Analog switch-off occurred in 2007, but the pay-DTT platform Boxer has seemingly peaked in popularity due to competition from other platforms.
While IPTV will be the only platform to significantly increase its market share by taking advantage of Sweden's advanced high-speed broadband networks, cable operator Com Hem will continue to lead the market for the foreseeable future.

Features and benefits

Assesses the outlook for next-generation TV and OTT Video in Sweden.
Analysis of Sweden's pay-TV market and how it compares with OTT Video.

Key questions answered

What are the key drivers in Sweden's TV market overthe next five years?
How will OTT Video affect Sweden's TV market?

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