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Brazil TV Update

  • October 2015
  • -
  • Ovum
  • -
  • 44 pages

A detailed update of Brazil's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

Telefonica Brazil is unifying its pay-TV operations in the country under the Vivo brand, integrating pay-TV with broadband, landline, and mobile telephony in quad-play offers.
NTA was planning to force DTH operators to use hybrid decoders, enabling viewers to receive FTA broadcasts. However, this has been postponed for further evaluation.
Brazil has a developed OTT market characterized by the presence of international players like Netflix, Apple, Amazon, and Google Play, alongside local players including pay-TV operators and standalone companies.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in Brazil
Assess the prospects for multiscreen/OTT initiatives in the Brazilian TV market

Questions answered

What will Telefonica Brazil do after coming under the Vivo brand?
What is the status of hybrid decoders imposed by the regulator on DTH companies?
What is the OTT status of the market?

Table Of Contents

Brazil TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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