Table of Contents
A detailed analysis of Italy's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.
With the Italian economy seemingly in the early stages of recovery, this research uncovers some of the important new steps being taken by broadcasters and operators to exploit the improving environment.
Features and benefits
Gain a deep insight into how the pay-TV and TV advertising sectors are faring in Italy
Assess the prospects for multiscreen and OTT video initiatives in the Italian TV market
How are established operators such as Sky Italia and Mediaset reacting to the launch of Netflix in Italy?
With two IPTV operators having closed, how does Telecom Italia plan to resurrect the technology?
Get Industry Insights. Simply.
Talk to Ahmad
+1 718 618 4302
This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, values, ...
Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. The ...
This IDC study presents a forecast of virtual pay TV subscribers in the United States through 2021 and an analysis of key developments and market drivers and inhibitors. "IDC estimates that subscribers ...