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Italy TV Update

  • October 2015
  • -
  • Ovum
  • -
  • 63 pages

A detailed analysis of Italy's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

With the Italian economy seemingly in the early stages of recovery, this research uncovers some of the important new steps being taken by broadcasters and operators to exploit the improving environment.

Features and benefits

Gain a deep insight into how the pay-TV and TV advertising sectors are faring in Italy
Assess the prospects for multiscreen and OTT video initiatives in the Italian TV market

Questions answered

How are established operators such as Sky Italia and Mediaset reacting to the launch of Netflix in Italy?
With two IPTV operators having closed, how does Telecom Italia plan to resurrect the technology?

Table Of Contents

Italy TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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