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China TV Update

  • September 2015
  • -
  • Ovum
  • -
  • 53 pages

A detailed update of China's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

Digital upgrades in the cable sector are progressing steadily: More than 80% of cable households were digital at the end of 2014.
Alibaba announced it will be launching a Netflix-like service in the country, scuppering Netflix's plans to launch in China.
The government is ramping up plans to create a super-cable broadband operator that could serve over 200 million homes by 2018, which would make it the largest broadband network operator in the world.

Features and benefits

Gain an insight into how the pay-TV and TV advertising sectors are faring in China
Assess the prospects for multiscreen/OTT initiatives in the Chinese TV market

Key questions answered

How are digital upgrades in the extensive cable network progressing?
Is there a threat to Netflix launching in China?
How will the government's initiative to create a super-cable broadband operator impact IPTV in China?

Table Of Contents

China TV Update
Summary
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts
Appendix

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