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Spain TV Update

  • September 2015
  • -
  • Ovum
  • -
  • 63 pages

A report on the main themes currently affecting the Spanish TV market. It covers pay-TV platforms and providers, FTA, and OTT and provides a comprehensive look at the TV market through analysis, forecasts data, and graphs. Spain's TV market has returned to growth. Its pay-TV operators are competing to create the best converged offerings, and preparing for the imminent entrance of Netflix.


Telefonica had a record year in terms of subscriber net additions, totalling 1.12 million for FY14.
In 2Q15 it had a total of 2.2 million subscribers, an 84% increase compared to the same period in 2014.
At the same time, IPTV has become the country's number one pay-TV platform, overtaking previous leader DTH.

Features and benefits

Evaluates all the major components of the TV sector in Spain
Identifies the biggest issues and advantages for each technology platform and operatorIdentify the leading players in order to analyze the market's competitive dynamics
See how the market is evolving and identify future opportunities.

Key questions answered

As Netflix's entrance to the market looms, how are pay-TV operators insulating themselves to minimize customer churn and to attract new subscribers?
As Telefonica spreads its pay-TV services across three platforms and is also dominant in broadband, can Orange and Vodafone compete?

Table Of Contents

Spain TV Update
Ovum view
Country indicators and TV overview
Pay-TV landscape
Next-generation TV and OTT video
TV viewing and programming
TV advertising
TV forecasts

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