Table of Contents
Malaysia E-Commerce Market : New Frontier of Growth
The study focusses on the Malaysian e-commerce market. It covers the evolution of the market in Malaysia and the market size, and breaks it into key product categories. It discusses the e-commerce business by fixed and mobile networks, including key driving factors. It provides an analysis on smartphone penetration, Internet user penetration, omni channels, and the mobile applications market. Performance of key e-commerce companies is also provided.
E-Commerce business models will continue to evolve to offer new Information and Communications Technology (ICT)-enabled services.
-All E-Commerce business segments in Malaysia are constantly getting crowded with the entry of new participants or physical stores launching their online stores.
-Malaysia business-to-consumer (B2C) E-Commerce market crossed $ billion in 2014 and is likely to reach $ billion by 2018.
-Spending on the top 5 B2C purchase activities contributed to % of overall spending in 2014.
-E-Commerce by mobile users is growing strongly with increasing smartphone penetration
and mobile Internet.
-Key driving factors of E-Commerce business in the country are:
o Increasing smartphone penetration
o Rising Internet user base and usage
o Omni channels
o Rising middle class
-Leading E-Commerce companies have reached to a sizable business level and have started making profits.
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