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Malaysia E-Commerce Market 

  • December 2015
  • -
  • Frost & Sullivan
  • -
  • 36 pages

Malaysia E-Commerce Market : New Frontier of Growth

The study focusses on the Malaysian e-commerce market. It covers the evolution of the market in Malaysia and the market size, and breaks it into key product categories. It discusses the e-commerce business by fixed and mobile networks, including key driving factors. It provides an analysis on smartphone penetration, Internet user penetration, omni channels, and the mobile applications market. Performance of key e-commerce companies is also provided.

Key Findings

E-Commerce business models will continue to evolve to offer new Information and Communications Technology (ICT)-enabled services.
-All E-Commerce business segments in Malaysia are constantly getting crowded with the entry of new participants or physical stores launching their online stores.
-Malaysia business-to-consumer (B2C) E-Commerce market crossed $ billion in 2014 and is likely to reach $ billion by 2018.
-Spending on the top 5 B2C purchase activities contributed to % of overall spending in 2014.
-E-Commerce by mobile users is growing strongly with increasing smartphone penetration
and mobile Internet.
-Key driving factors of E-Commerce business in the country are:
o Increasing smartphone penetration
o Rising Internet user base and usage
o Omni channels
o Rising middle class

-Leading E-Commerce companies have reached to a sizable business level and have started making profits.

Table Of Contents

Malaysia E-Commerce Market 
1 MALAYSIA E-COMMERCE MARKET

Executive Summary
1. Key Findings
2. E-Commerce Market Overview
3. E-Commerce Market Overview

Malaysian E-Commerce Market
1. Popular E-Commerce Sites
2. Malaysian E-Commerce Market
3. Popular E-Commerce Products
4. Mobile E-Commerce

Key Driving Factors of E-Commerce Business
1. Key Driving Factors
2. Smartphone Penetration
3. Internet User Penetration
4. Omni Channels
5. Mobile Applications Market
6. Malaysia's Middle Class

Trends of E-Commerce Business
1. Convergence of Retail and E-Commerce
2. Evolution of E-Commerce
3. Growth of E-Commerce Business
4. Growth of E-Commerce Business
5. Key Wearables for E-Commerce
6. Video Advertising for E-Commerce
7. Legal Disclaimer

Appendix
1. List of Exhibits

The Frost and Sullivan Story
1. The Frost and Sullivan Story
2. Value Proposition: Future of Your Company and Career
3. Global Perspective
4. Industry Convergence
5. 360º Research Perspective
6. Implementation Excellence
7. Our Blue Ocean Strategy

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